TECH & FUTURE-PROOFING
Survey | Advertising on ChatGPT
We’re paying attention to how people are starting to use ChatGPT to research products and make decisions. Ads inside ChatGPT aren’t live yet, but they’re coming soon.
We put together a short survey to see if running ads on ChatGPT is something you’d want to explore when it launches. If you’re even a little curious, take 30 seconds and let us know.
BLOG / ARTICLE OF THE MONTH
What Is Brand Positioning?
The Key to Winning Customer Trust.
In this article, we look at what brand positioning means and how it quietly shapes perception. You’ll also learn the different types of positioning brands use and the 8 easy steps to create a brand positioning strategy that earns genuine trust and, most importantly, loyalty to your brand…
LEADERSHIP & CULTURE / FEATURE THROWBACK
BCBusiness: How discipline outside the office shapes leadership at Longhouse.
January 27, 2022
Leadership is not built only at a desk. For many founders, the habits that shape how they lead are formed far from boardrooms and strategy sessions. A feature published by BCBusiness shared a more personal look at Longhouse founder Keenan Beavis, highlighting how a decade-long commitment to Brazilian jiu-jitsu has influenced his mindset, resilience, and approach to building a business. This article is a summarized reflection of that story, from our perspective today…
Talk soon,
Longhouse Team
