Media Case Study: BioScan Wellness Center

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With a moderate budget and some of the tools offered by Longhouse such as video marketing and Facebook advertising, we generated many leads for Dr Sammy’s team of nutritionists and Doctors of Natural medicine.
Videographer at a video production shoot

BioScan Wellness Center was referred to us by two past clients.  Upon meeting Dr. Sammy Oh of BioScan Wellness Center we learned that her goal was to increase bookings in her clinic.  

With a moderate budget and some of the tools offered by Longhouse such as video marketing and Facebook advertising, we generated many leads for Dr Sammy’s team of nutritionists and Doctors of Natural Medicine.

Our Challenge: Increase Bookings for the Surrey Location

BioScan Wellness Center is located near Guildford Town Center in Surrey and was looking to gain new customers from Surrey and the surrounding areas such as Langley.

The tools Dr. Sammy Oh opted to leverage was our business commercial production and Facebook advertising services.

The Solution: Business Commercial, Facebook Advertising and Instagram Advertising

BioScan Wellness Center Facebook Ad
Facebook Ad for BioScan Wellness Center

In order to have optimal success with our Facebook advertising campaign we created an awesome business commercial to run for the digital advertising campaign.

After a comprehensive conversation where we discussed goals and opportunities, we decided to target the clinic’s ‘ideal’ customer type.  As such we honed in on a very specific age, gender, location and interest demographic for our campaign launch.

We chose this strategy as we wanted to make sure we were obtaining qualified leads for the business.

For the demographic targeted we have found that Facebook advertising has been more fruitful than using Instagram ads.  

To the right you can view an example of one of our Facebook ads. Below that you can see the full video that Longhouse produced for Dr. Sammy Oh and her team.

The Numbers: Do Our Media Strategies Work?

  • $8 per qualified lead
  • Increase in ‘new customer’ bookings
  • 5000+ Video Views

The Partner’s Thoughts on Our Marketing Results

“Keenan and his team delivers absolutely the top notch video production.  My company has made videos before with much higher cost. Aze is a gifted videographer.  With a fraction of the cost, our company owns a beautiful marketing video. Keenan started a facebook marketing with the video and within a day, we have a lead!”

Dr. Sammy Oh Portrait
Dr. Sammy Oh

Dr. Sammy Oh – BioScan Wellness Center

“Keenan and Aze did a great job making a video production for the clinic I work for. Our first time trying out Facebook Advertising and so far the hits have been great!”

Michelle Mckinnon – BioScan Wellness Center

To read more of Longhouse Media’s case studies, click here.

Keenan Beavis

Keenan Beavis

Keenan Beavis is a Growth Consultant with Longhouse Media. Longhouse’s services include websites, digital marketing, social media management, videography and graphic design. Past projects of Keenan’s include, a YouTube channel where he was awarded for being the 27th most viewed YouTuber in Canada and a chain of online niche clothing stores under the banner of ‘JK Design Team’. Realizing his aptitude for developing businesses online, Keenan decided to help others grow their businesses and personal brands through technology by founding the media company, Longhouse.

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About Longhouse Media

Longhouse Media is a Canadian business located in Vancouver, British Columbia that serves new, growing and established businesses.   Longhouse provides customers with synergistic digital solutions that add value to businesses and personal brands.  We keep up to date on the latest technology and growth strategies so you can focus on running your business! Some of the services we offer are: websites, digital advertising on platforms such as Facebook and Google Adwords, social media management, video production and graphic design.

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