We Tested ChatGPT Ads. Here’s What We Learned.
Longhouse has been running ChatGPT ads for the past several weeks. Three things that stood out to us:
The ads look like ads. Unlike Google or Meta, where paid placements blend into the platform, ChatGPT ads are marked as “sponsored” and sit outside the natural response.
Context does the targeting work. There are no keywords or behavioural audiences. What you tell the platform about when and where your ad should appear determines how relevant it ends up being.
It’s still the wild west. CPCs can range from $5 to $100. People using ChatGPT are comparing their options but might not be ready to act, which changes what good results look like and how campaigns need to be built.
PARTNER SPOTLIGHT | CASE STUDY
Dynamic Tile & Stone | Getting Found Online in Vancouver
Dynamic Tile & Stone is a North Vancouver tile installation company with a skilled crew and a strong local reputation. Owner Simon Pond came to Longhouse ready to grow, but his website wasn’t representing the full range of services his team offered, making it harder for customers and search engines to find them for everything they do.
Learn how Longhouse rebuilt the site around SEO, launched paid search campaigns, and helped Dynamic reach top-three organic visibility and over 120 new five-star Google reviews.
LEADERSHIP & CULTURE | BEHIND THE SCENES
A Simple Recipe for Team Connection
It’s tough to connect with the people you work with when everyone is so focused on the work itself. Maybe your office has cubicles, maybe your team is remote, maybe people are spread across different job sites. One thing we’ve learned this year is that events give you a culture opportunity you don’t have to manufacture.
We have a large table in our office where anyone is welcome to come sit, work, and collaborate. We usually have music on, but since the World Cup started, the table has been full. People showing up with their laptops, working hard, bringing up new ideas, collaborating more than usual. We didn’t have to create a program or provide an incentive (other than watching the game).
People feel more connected when they’re part of something shared, even something as simple as a game on in the background. Culture grows in the room you make for it.
Talk soon,
Longhouse Team
