FEATURED IN | ARTICLE OF THE MONTH
What happens when growth outpaces your systems?
Scaling a team should make a business stronger. Sometimes it can do the opposite… accountability gets murkier, and the systems holding things together start to reveal their limits. Keenan recently chatted with AgencyAnalytics about exactly that, and how this era of Longhouse shaped how we think about clarity, reporting, and the role systems play in keeping strong partnerships.
ANSWER ENGINE OPTIMIZATION | REPUTATION MANAGEMENT
How ratings affect Answer Engine Optimization (AEO).
We’ve dedicated time to thinking about what SEO means today. Longhouse’s service has been completely rethought and expanded. We want to make sure that when someone asks an AI platform (Claude, Gemini, ChatGPT) a question, it recommends your business or organization as the answer.
A big part of this strategy is reputation management. Reviews are one of the primary ways AI learns (and trusts) that it can confidently recommend your business.
To support this, we upgraded the tool we use for reputation management and brought TrustIndex into our process.
Keenan would love to share more about AEO (AI Engine Optimization) with you (and see if upgrading to a package that includes becoming the answer on AI like ChatGPT or Gemini makes sense for your business).
If it’s helpful, we’ve linked our Growth Consultant’s calendar below.
FEATURED IN | TECHNOLOGY TIPS
Earning trust in an era of online scams.
Clutch surveyed 401 consumers about their experiences with e-commerce scams and reached out to Austin, our CTO, for perspective. His take was: “Brands should assume impersonation attempts will occur and prepare accordingly. That means maintaining verified accounts, consistent naming across platforms, and clearly documented official domains and communication channels…”
IMPACT / QUOTE OF THE MONTH
“How often do you choose familiar pain over unfamiliar peace?”
Some leaders might feel like they’re tied to their to-do list. Being busy feels productive, familiar and slowing down to delegate can feel like losing control. Sometimes it’s imposter syndrome. Sometimes it’s fear of letting go. When in reality, focusing on what actually needs you and spending your time where its most valuable, tends to lead somewhere better. It just takes getting comfortable with something unfamiliar first.
Talk Soon,
Longhouse Team
