Dynamic Tile & Stone rebuilt their website with an SEO focused strategy. Paired with a Google and Meta advertising budget, they were able to grow significantly over the past 3 years, gaining over 120 new 5-star reviews.
Dynamic Tile & Stone is a North Vancouver tile installation company serving homeowners, builders, designers, and commercial clients across Vancouver and the Lower Mainland.
Led by Simon Pond, the company is known for having a skilled crew and careful workmanship on residential and commercial tile projects.
Dynamic’s services include residential tile installation, commercial tile installation, large format tile, floor levelling, radiant heating, and related preparation. The company had the projects and reputation to support growth, so Simon came to Longhouse to help turn their offline strengths into a clearer online presence.
Simon brought a personal story to the brand. He’s a former professional baseball player, a family man, a business owner, and a natural relationship builder. Longhouse connected Simon’s background in high-performance sports with Dynamic’s focus on preparation and quality installation.
The StoryBrand-style framework helped organize the website around the customer’s decision. Instead of leading with everything Dynamic could say about the company, the messaging focused on what customers needed to know before reaching out.
Dynamic had grown through referrals and local reputation. Simon wanted to build a larger team and create a marketing system that didn’t depend on his personal involvement in every opportunity. He chose Longhouse because he needed a partner who could help more people find the business online, understand why it’s trusted, and feel ready to reach out.
Before partnering with Longhouse, Dynamic was beginning to outgrow their website. The company offered a wider range of services than the site showed, which made it hard for potential customers and search engines to understand everything Simon and his team could provide. A stronger website would give each service a clearer place to live and make it easier for the right customers to take the next step.
Longhouse rebuilt Dynamic’s website with SEO at the centre of the strategy. The new site gave core services, including residential tile, commercial tile, large format tile, floor levelling, and radiant heating, dedicated pages with stronger search signals for Google.
After the new site launched around January 2023, Longhouse continued building visibility through location targeting, blog content, review support, and ongoing updates. Dynamic moved from search positions hiding on the second page into being visible within the top-three results for tile installation searches.
Paid search added another layer by reaching people who were comparing tile installation providers. Across the tracked period, Dynamic’s Google Ads click-through rate was above 4%, and the Google Ads conversion rate reached 13.26% over three years.
Longhouse also dedicated the time to helping with reviews and social proof from happy customers. On Meta, one campaign used Simon’s baseball background to make the ads feel more specific to Dynamic and the person behind the business.
5.5k
Conversions
13.36%
Conversion Rate
148k
Reach
15.7k
Clicks
Organic Traffic
Growth
Since April 2023
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