Métis Financial Corporation of BC supports Métis entrepreneurs and home buyers across the province through relationship-based lending and grants. Longhouse rebuilt their brand and website, then layered SEO, AEO and digital advertising on top so MFC can be found by the people who need them most.
As one of British Columbia’s Indigenous Financial Institutions (IFIs), MFC provides financing for Métis entrepreneurs and home buyers across British Columbia. Their offerings include grants, indigenous business loans, and first-time home buyer programs. MFC also partners with industry and government bodies to expand the funding and referral pathways available to Métis citizens.
The brand and website needed to convey a sense of connection while meeting the standards of national funders, government partners, and the wider network of Indigenous Financial Institutions (IFIs).
MFC’s previous brand was assembled during the organization’s early years. As MFC grew, the brand needed to mature alongside the team behind it. Internally, their team was seeking brand consistency and longevity. Externally, the visual identity needed to earn confidence with funding partners, government agencies, and community members evaluating MFC for the first time.
There was also an opportunity to improve visibility, organically and paid. Their target audience was already searching for keywords related to their services, but we wanted to turn that search interest into qualified visits. Paid campaigns on Meta and Google had similar potential to support their exposure.
Before MFC could improve their visibility or run paid campaigns, the brand and website needed to Look Great.
Through comprehensive discovery, Longhouse developed a new logo mark and Brand Identity for the organization. The system supports formal use in board decks and government submissions while being approachable for community events and member-facing materials.
We assembled every asset into a working brand guide so MFC’s internal team can apply the brand confidently across business cards, retractable banners, expo materials, and digital touch points.
The website was built intentionally so that each page accomplishes a single job, whether that’s checking eligibility, starting an application, or learning about a specific program.
Additionally, we integrated form tools such as e-signature functions, and a fillable PDF workflow through Gravity Forms. This allows applicants to complete forms from any device.
We prioritized mobile responsiveness, accessibility standards (WCAG 2.1), and internal usability. Using a visual page builder (WordPress & Elementor), MFC can update the website without writing any code, making it simple for anyone on their team to publish updates or add new content. After launch, Longhouse led the team through hands-on training so they felt confident making adjustments as their organization evolves.
Métis Business Directory
Your Métis Home BC
Beyond the main MFC website, Longhouse built two more platforms to extend MFC’s reach.
The Métis Business Directory is a public, searchable platform that verifies Métis-owned businesses across BC and helps procurement teams, buyers, and community members find Métis vendors faster. Both sites broaden MFC’s online reach, reduce friction for applicants and buyers, and give Métis entrepreneurs and home buyers more direct ways to access MFC’s programs and opportunities.
Your Métis Home BC is a dedicated site for first-time home buyers, giving applicants a focused space to review eligibility and start an application without sorting through unrelated content.
SEO Results
April 2026 (Year over Year)
85%
Clicks Increase
297%
Impressions Increase
Top 3 Google Rankings
Achieved valuable top 3 rankings for target search terms.
19.5 average position increase
“Metis Business Grants”
“Funding For Metis Businesses”
“Métis Loans”
“Loans for Metis Businesses”
With the new website live, MFC needed more of the right people to find it. MFC serves Métis entrepreneurs searching for business loans, grants, and home buyer funding across BC. The goal was to make sure MFC showed up first when those searches happened.
Longhouse focused on high-intent organic visibility. We strengthened the technical and on-page foundation across program pages, then layered in educational blog posts each month covering financing eligibility, business planning, home buyer programs, and the questions Métis applicants ask before they apply. We developed the content strategy around getting MFC to rank high in traditional searches and appear as the answer in AI search tools, an approach we call Answer Mapping Optimization (AEO). This gave Google fresh content to rank and positioned MFC to appear on AI search tools such as ChatGPT and Google’s AI Overview.
In six months, MFC moved from an average position of 22nd to 10th across tracked queries and earned top three Google rankings for high-value searches including “metis business grants,” “loans for metis businesses,” and “funding for metis businesses.”
MFC came to Longhouse wanting to promote four programs across Meta and Google: the first-time home buyer loan, the business loan, the women’s entrepreneurship program, and an online directory for Métis-owned businesses. The opportunity was a unified approach that would promote programs for more visibility.
Longhouse built individual Meta campaigns for each program so the audience, creative, and offer stayed specific to the people each one serves. Across all four campaigns, MFC generated more than 3,200 leads and applications combined, with the home buyer loan filling its program so quickly, the intake had to be paused.
We also set MFC up with a Google Grants ad account, generating over 1,100 clicks to MFC’s programs and directory in the first year.
Ad Results
3,200+
Leads and applications across four Meta campaigns
1,100+
Google Grants clicks in year one
Reached Capacity
Home buyer loan program reached capacity and paused intake
MFC now operates with a brand and digital system designed for community events, government meetings, and online searches alike. Internally, the team can now apply a consistent visual language across every touchpoint. Externally, MFC is positioned to grow funding, lending, and partner relationships at the pace their mission requires.
With our SEO & AEO Strategy, MFC is now visible to Métis entrepreneurs the moment they go searching, with organic rankings climbing into top three positions for high-intent loan and grant keywords and paid campaigns adding thousands of applications, leads, and directory sign-ups on top.
Longhouse helped MFC make their impact in their community by connecting Métis entrepreneurs with the support they need to grow across BC.
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