Helping a Physiotherapy Clinic Reach More Patients and Keep Schedules Full

Pure Form Physio wanted to bring in more patients and keep schedules full across both their clinics.

Hand holding a phone displaying a Pureform Physio Facebook campaign for pain alleviation and increased mobility.
Meet Pure Form Physio

Pure Form Physio is a physiotherapy clinic with two locations in Langley, British Columbia. Their team offers patient-focused care using a combination of hands-on therapy, education, and personalized rehab programs. From injury recovery to performance optimization, Pure Form Physio helps individuals move better, feel stronger, and live pain-free through evidence-based physiotherapy solutions.

The Challenge

Pure Form Physio was starting to see gaps in their schedule and fewer new patients walking through the door. They wanted to help more people in their community, from weekend warriors to busy parents, but didn’t have a way to keep appointments coming in. Without consistent leads, rooms were sitting empty and growth was starting to slow.

The Solution

A multi-platform Digital Advertising strategy focused on attracting both new and returning patients. This included Google Search Ads for high-intent leads, awareness campaigns across Meta, and retargeting ads to stay top of mind. To keep creative fresh and engaging, we used a mix of videos, testimonials, graphics, and promotional messaging.

​​One standout video led with the line: ‘Pure Form can get you back… on the trails, at the ball park, back to what you love.’ That message spoke to the heart of their patients journey.

This strategic mix enabled Pure Form to connect with patients at key points in their decision-making journey, ultimately driving consistent bookings and sustainable growth across both locations.

Key Results
  • Nearly 9,000 conversions generated from Google Ads since January 2023
  • Over 1,500 new leads from Meta ad campaigns
  • Increased retention rates among existing patients
  • Consistent improvement in schedule bookings across both clinic locations
Lead growth chart for Pure Form Physio showing cumulative Google & Meta leads increasing from 471 in 2023 to 2414 in 2025.
Google 'G' logo, representing SEO, digital advertising, and answer engine optimization services.
$12.91 / Lead

~$54.90 Industry Average

Meta logo, signifying digital advertising and social media solutions for clients.
$11.42 / Lead

~$41.60 Industry Average

Total ROAS

Return on Ad Spend

1,595%

*Estimated using an average lead values of $200

Facebook, Instagram, and Google logos for digital advertising campaigns.

5.67 Million

Impressions

28,324

Clicks

2,414

Leads Generated

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