Recovery Law provides affordable legal support to families during life’s toughest moments. To reach more people when they needed help most, they turned to digital advertising.
Recovery Law has a compassionate approach that sets them apart in the industry of family law. This spans from divorce to child custody. Their mission is a powerful, yet simple one: to provide families with fairly priced and solution-oriented legal services during their most trying times.
The family law industry is highly competitive in Digital Advertising, usually causing a high cost per lead and requiring creativity to stand out.
In order to grow their business and expand their impact, it was crucial for Recovery Law to reach more families at critical decision-making moments.
Using targeted Google Search Ads, we focused on top of funnel keywords like ‘affordable family lawyer’ to connect with people seeking legal advice. These high-intent ads led potential clients to Recovery Law’s website to explore services that fit their needs.
We launched Meta Retargeting Ads on Facebook and Instagram, showing empathy to those who had already visited the website. This personal approach was reflecting in every piece of advertising and built trust by highlighting Recovery Law’s clear and fair legal support.
Recovery Law received so many inquiries that they paused their ads to focus on onboarding new clients. This happened in just four months.
With digital advertising off their to-do list, they helped over 200 families navigate legal challenges with affordable, solution-focused support.
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