The Four Pillars Society empowers Indigenous communities. But without a strong brand and clear website, they couldn’t reach those who needed their support.
The Four Pillars Society is a non-profit dedicated to supporting 325 First Nations communities through funding and resources that revitalize Indigenous language, culture, heritage, and wellness. Their mission is to empower long-term stewardship and healing for future generations.
While their work is impactful, their brand identity needed to communicate their role while relating to the communities they serve. This would help make their mission clear across regions, reaching both English and French-speaking members.
Organizational Direction
Peer Analysis
Target Audience
Verbal Identity
Visual Identity
We started by researching how similar organizations brand themselves and identifying where Four Pillars could take a different approach. We looked at colour choices, typography, and design styles to see what was common in this space. From there, we explored ways to represent The Four Pillars Society in a way that felt meaningful to their team.
The final logo refines the four paddles. We adjusted their layout to improve balance and readability, making sure they worked across print and digital materials. The design avoids focusing on a single regional style, so it remains relevant and respectful to all communities they serve.
The new website brings the brand to life. A fresh look, simple navigation, and easy access to key resources help members find the information they need in both English and French. With a brand that feels cohesive across print and digital, Four Pillars can better serve their communities and connect with more people.
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