Digital Marketing
Report Card

See where you stand in Branding Social Media Digital Advertising Web Design SEO

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Branding

My logo works well in different formats (horizontal, stacked icon, black & white)

Strongly Disagree

Strongly Agree

1 out of 31

Branding

My logo is easy to read at any size, from small to large.

Strongly Disagree

Strongly Agree

2 out of 31

Branding

My business has strong brand guidelines.

Strongly Disagree

Strongly Agree

Branding

I have branded templates for different use cases.

Strongly Disagree

Strongly Agree

Branding

There is someone responsible for my branding.

💡 This role should ideally not be filled by the CEO or owner, their focus should be on leadership and growth.

Strongly Disagree

Strongly Agree

3 out of 31

Branding

I have branded assets and collateral such as business cards and stationary.

Strongly Disagree

4 out of 31

Branding

We have clear brand messaging (tagline, mission statement, supporting one-liners)

Strongly Disagree

Strongly Agree

5 out of 31

Branding

I have branded icons that are used across all materials.

Strongly Disagree

Strongly Agree

Branding

My branding is consistent across physical and digital touchpoints, from our vehicles to our website.

Strongly Disagree

Strongly Agree

Branding

My brand reflects where my business or organization is headed.

Strongly Disagree

Strongly Agree

6 out of 31

Social Media

My business has active social media accounts.

Strongly Disagree

Strongly Agree

7 out of 31

Social Media

My business has a dedicated person responsible for managing our social media.

💡 Tip: It is highly recommended to have someone responsible for Social Media that is not the owner or CEO of the organization. Their time should be focused on what needs them most!

Strongly Disagree

Strongly Agree

8 out of 31

Social Media

We post consistently on our social media platforms.

Strongly Disagree

Strongly Agree

Social Media

We plan our content in advance using a calendar or scheduling tool.

Strongly Disagree

Strongly Agree

Social Media

Our social media content accurately reflects our business and values.

Strongly Disagree

Strongly Agree

Social Media

We regularly share social proof such as testimonials, client feedback, or case studies.

Strongly Disagree

Strongly Agree

9 out of 31

Social Media

Our social media feed visually represents our brand (logos, fonts, colors).

Strongly Disagree

Strongly Agree

10 out of 31

Social Media

Our posts receive regular engagement (likes, comments, or shares).

Strongly Disagree

Strongly Agree

11 out of 31

Social Media

We track how our posts perform, including metrics like reach, saves, views, and shares.

Strongly Disagree

Strongly Agree

Social Media

We use social media strategically to drive traffic to our website, shop, or offers.

Strongly Disagree

Strongly Agree

12 out of 31

Digital Advertising

I’m currently running digital ads (Google, Meta, etc.)

Strongly Disagree

Strongly Agree

13 out of 31

Digital Advertising

I have a trusted agency or internal team member managing my digital ads.

Strongly Disagree

Strongly Agree

Digital Advertising

I often review my ad campaign data.

Strongly Disagree

Strongly Agree

14 out of 31

Digital Advertising

I have strong conversion tracking set up on my website for digital ads.

Strongly Disagree

Strongly Agree

Digital Advertising

I’m consistently using A/B testing to compare different versions of my ads.

Strongly Disagree

Strongly Agree

15 out of 31

Digital Advertising

I accurately track key performance metrics (CPA, ROAS, CTR, etc).

ℹ️ CPA: Cost Per Acquisition, ROAS: Return on Ad Spend, CTR: Click-Through Rate

Strongly Disagree

Strongly Agree

Digital Advertising

I’m confident in my ability to measure the ad performance and return on ad spend.

Strongly Disagree

Strongly Agree

16 out of 31

Digital Advertising

I’m confident that my ads are more engaging than my competitors’.

Strongly Disagree

Strongly Agree

17 out of 31

Digital Advertising

I have multiple campaigns with different goals (awareness, sales, lead generation).

Strongly Disagree

Strongly Agree

18 out of 31

Digital Advertising

I’m confident that my ad spend is being spent efficiently.

Strongly Disagree

Strongly Agree

19 out of 31

Web Design

I am confident in my website’s ability to represent my brand professionally.

Strongly Disagree

Strongly Agree

20 out of 31

Web Design

My website’s design feels modern and competitive compared to others in my industry.

Strongly Disagree

Strongly Agree

Web Design

Visitors can reach important information (services, pricing, contact) on my website in just a few clicks.

Strongly Disagree

Strongly Agree

21 out of 31

Web Design

Visitors can easily understand what my business does and offers within seconds of landing on my homepage.

Strongly Disagree

Strongly Agree

Web Design

My website loads quickly on both desktop and mobile devices.

Strongly Disagree

Strongly Agree

22 out of 31

Web Design

My website effectively guides visitors toward taking action (booking, contacting, or purchasing).

Strongly Disagree

Strongly Agree

Web Design

My website is fully responsive and provides an excellent experience across all devices.

Strongly Disagree

Strongly Agree

Web Design

My website uses social proof (testimonials, client logos, case studies) strategically to build trust.

Strongly Disagree

Strongly Agree

23 out of 31

Web Design

I am confident that my website helps grow my business.

Strongly Disagree

Strongly Agree

Web Design

My website is consistently maintained and improved by a trusted agency or team member.

Strongly Disagree

Strongly Agree

24 out of 31

SEO

I am confident that my SEO is growing my business compared to my competitors.

Strongly Disagree

Strongly Agree

25 out of 31

SEO

My website ranks well for target keywords.

Strongly Disagree

Strongly Agree

SEO

Target keywords are included in my page titles, meta descriptions, and heading tags.

💡 Page titles, meta descriptions, and heading tags help search engines understand your content. They also impact how you appear in search results.

Strongly Disagree

Strongly Agree

26 out of 31

SEO

My website is connected to Google Search Console and regularly monitored.

Strongly Disagree

Strongly Agree

27 out of 31

SEO

My business has strong Google review counts and ratings compared to my competitors.

Strongly Disagree

Strongly Agree

SEO

My website includes a dedicated, SEO-optimized page for each service I offer.

Strongly Disagree

Strongly Agree

28 out of 31

SEO

My website content is prepared for visibility in AI search engines (like ChatGPT, Perplexity, Gemini, etc.).

Strongly Disagree

Strongly Agree

29 out of 31

SEO

My images are properly optimized and contain descriptive alt text.

Strongly Disagree

Strongly Agree

30 out of 31

SEO

My website is building backlinks from trusted, high-authority domains.

Strongly Disagree

Strongly Agree

SEO

I have a trusted agency or team member responsible for managing SEO.

Strongly Disagree

Strongly Agree

31 out of 31

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Time's up

Definitely worth the time. Now we know where to focus our marketing. The feedback was clear and made it easy to see what will actually move the needle for us.

Grant M.

Tree Removal Service Owner

It was encouraging to see we’re on the right track, but the results still highlighted a few blind spots. Now I know exactly where to focus next so we can continue growing.

Hannah B.

Healthcare Clinic Manager

Our results made it clear we were losing leads before they even reached us. Now I see exactly where the gaps are in our organization and what needs marketing attention.

Daniel W.

Community Coordinator

Digital Marketing Report Card

See where you stand in Branding Social Media Digital Advertising Web Design SEO

Grant M.

Hannah B.

Daniel W.

Digital Marketing
Report Card