There are billions of websites on the internet, but the ones that are visible to us are determined by how well the websites perform when being evaluated by the algorithms of different search engines. The websites that do well in these evaluations are the ones we see, while the others remain hidden.
When launching a website, it is essential to be aware of potential problems that could delay the website from appearing in search results. These issues can range from simple errors to more intricate design issues. To ensure your website is optimized for search engines and appears quickly in search results, it is important to recognize and eliminate any potential errors before launch.
In the first part of this guide, we go over some basic web design mistakes you should avoid.
1) Not Prioritizing SEO
Search Engine Optimization (SEO) is essential to the success of any website. It is important to understand the basics of SEO and to ensure that your website is optimized for search engine algorithms. This includes using relevant keywords, creating content that is optimized for search engine crawlers, and ensuring that all of your website’s pages are properly indexed.
Optimizing your site makes your website more visible to search engine algorithms, which can lead to higher rankings on the search engine results pages.
2) Lacking a CTA
A call to action (CTA) is essential to any website. It is the part of your website that encourages visitors to take action, such as signing up for your newsletter, making a purchase, or subscribing to your blog.
Without a CTA, visitors to your website will be less likely to take any action. A CTA should be prominently displayed on your website and be clear and concise. It should also include a strong incentive for visitors to take the desired action.
3) Slow Loading Speed
Slow loading speed can be a major issue for websites. Visitors to your website will quickly become frustrated if the page takes too long to load, and they may abandon the site altogether.
To improve loading speed, optimize images and code, reduce the number of plugins and scripts running on the page, and use a reliable hosting service. Additionally, consider using a content delivery network (CDN) to speed up page delivery times, if your website visitors come from all over the world.
4) Poor Mobile Optimization
Poor mobile optimization can be a major issue for websites. Many people now access the web from their mobile devices, and if your website isn’t optimized for mobile, it may be difficult for them to navigate and use your site.
To improve mobile optimization, make sure your website is responsive, meaning it will adjust to different screen sizes.
5) Using Low-Quality Images
Using low-quality or irrelevant images on your website can be very distracting and off-putting to visitors. Make sure to use high-quality images that are relevant to your content and optimized for the web. Additionally, make sure to properly size images so they don’t take too long to load.
Web design mistakes can be costly and have a negative impact on user experience. It is important for developers and designers to pay attention to the design of the website and its usability when creating a website.
Longhouse Media can work with you to ensure your website flows smoothly and generates leads. We are a Langley web design company that can help you out. Get in touch with us today to learn more.