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Instagram Algorithm
Austin Mallar

Demystifying Instagram Algorithms: Boost Your Organic Reach and Engagement

As Instagram continues to dominate the social media landscape, it is crucial for businesses and marketers to understand the platform’s algorithms in order to effectively reach their target audience and grow their following. Instagram’s algorithms determine which piece of content makes it to a user’s feed, stories, and the Explore page, playing a vital role in shaping user engagement and

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Google Analytics
Austin Mallar

Harnessing the Power of Google Analytics to Drive Digital Marketing Success

In the competitive and ever-evolving digital marketing landscape, harnessing the power of data is critical for making informed decisions and achieving success. As a business owner or digital marketer, understanding and leveraging the wealth of insights and tools offered by Google Analytics can greatly enhance your marketing strategy, enabling you to measure and evaluate your efforts more effectively, optimize customer

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Expand Your LinkedIn Network
Keenan Beavis

Strategies to Expand Your LinkedIn Network, Drive Engagement & Generate Leads

LinkedIn has become an invaluable platform for businesses and professionals seeking to establish their presence, connect with their target audience, and drive growth. With over 774 million users worldwide, LinkedIn offers a unique opportunity to build meaningful relationships, showcase your expertise, and generate quality leads within a bustling professional ecosystem. As the world’s largest professional networking site, LinkedIn marketing has

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Keenan Beavis

Tips for a Digital Marketing Resume to Get the Job

Creating an impactful resume in the fast-paced digital marketing industry is crucial. It’s not just about listing your experiences; it’s about showcasing your unique capabilities and demonstrating how you can add value to a company. Here, I’ll share some in-depth insights on what makes a resume truly stand out and how you can make a memorable

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Social Media Marketin
Austin Mallar

Harnessing the Power of Social Media Marketing: Boost Your Business in 2024

In today’s digitally connected world, social media marketing plays a pivotal role in propelling businesses toward success, offering unparalleled reach, engagement, and brand awareness. As the landscape of social media continues to evolve rapidly, staying up-to-date with platform-specific trends and best practices is essential for businesses seeking to harness the power of social media marketing in 2024. Elevate your social

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Marketing Evolution
Austin Mallar

Content Marketing Evolution: Adapting Strategies to Drive Engagement and Success in 2024

In the dynamic world of digital marketing, content remains king. As businesses strive to make their mark in the increasingly competitive online domain, developing a powerful content marketing strategy is essential to generating leads, building brand authority, and fostering customer loyalty. In 2024, businesses must be prepared to evolve and adapt their content marketing strategies to thrive amidst shifting trends,

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Google Ads Barrier
Austin Mallar

Breaking Through the Google Ads Barrier: Mastering the Art of Effective PPC Campaigns in 2024

Pay-Per-Click (PPC) advertising has solidified its position as a powerful instrument within the digital marketer’s toolkit. With the ability to precisely target specific audiences and drive conversions, PPC campaigns can yield significant returns on investment for businesses that know how to wield them effectively. In 2024, mastery of Google Ads becomes even more critical as businesses must combat growing competition

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video marketing
Austin Mallar

Video Marketing Mastery: Boost Your Business with Engaging Visual Content in 2024

The power of visual storytelling has never been more evident than in today’s digital landscape. As businesses compete for attention and strive to create lasting connections with their target audience, video marketing has emerged as a vital tool in achieving these goals. An engaging visual content strategy can propel your business to new heights, capturing consumer interest, generating leads, and

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Video Marketing
Austin Mallar

Unlock the Power of Video Marketing: Tell Your Brand’s Story & Engage Your Target Audience

In today’s fast-paced digital world, video marketing has become an indispensable tool for businesses to captivate their target audience and showcase their unique brand story. With its ability to convey messages quickly and evoke strong emotions, video content has a proven track record of improving user engagement, boosting brand awareness, and driving sales. As a result, leveraging video production to

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Mastering Google My Business: Boost Your Local SEO, Visibility, and Customer Interaction

In the realm of digital marketing, adapting your strategies to ever-changing consumer behaviours and search engine algorithms is key to staying ahead of the competition. One significant avenue that businesses often overlook is local search engine optimization (SEO), which can prove to be game-changing. Right at the forefront of local SEO is Google My Business (GMB)—a free tool provided by

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About Longhouse Media

Longhouse Media is a Canadian business located in Vancouver, British Columbia that serves new, growing and established businesses.   Longhouse provides customers with synergistic digital solutions that add value to businesses and personal brands.  We keep up to date on the latest technology and growth strategies so you can focus on running your business! Some of the services we offer are: websites, digital advertising on platforms such as Facebook and Google Adwords, social media management, video production and graphic design.

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