Blog


Mastering Local SEO: Strategies and Best Practices for Small Businesses
In such a hyper-connected world, local search engine optimization (SEO) plays a crucial role in small businesses’ success by connecting them with their target auditory in the online space. Local SEO focuses on optimizing a business’s online presence to rank higher in search engine results for location-specific searches. As a small business owner or digital marketer, mastering local SEO can


Harnessing the Power of Chatbots in Your Digital Marketing Strategy
In today’s rapidly online world, chatbots have emerged as a game-changing tool for boosting customer experience and streamlining marketing campaigns. These AI-powered, automated conversational agents can effectively chat and interact with users, providing instant support, answering inquiries, and even assisting with sales. As businesses increasingly adopt chatbots into their digital marketing strategies, they’ve proven invaluable in enhancing user experience, providing


Magnet’s $7,300 Wage Subsidy Update | Canadian Digital Adoption Plan
The new updates to CDAP’s wage subsidy have been posted. The $7,300 wage subsidy is no longer restricted to just students or a singular new employee; The funding now allows for multiple applicants between 18-30 years old!


Fostering Authenticity in Brand Storytelling: Capture Your Audience’s Hearts and Minds
Online, businesses are fiercely competing for customer attention and loyalty. Authentic brand storytelling has emerged as a powerful way to differentiate your brand and establish meaningful relationships with your target audience. A compelling narrative not only piques the interest of potential customers but also elicits emotional responses and creates memorable experiences that leave a lasting impression. This article delves into


Master the Art of Digital Advertising: Achieve Success with These Campaign Tips
In today’s digital landscape, mastering the art of digital advertising is essential for businesses looking to expand their online reach, attract new customers, and nurture their existing audience. A well-executed digital advertising campaign can significantly increase brand awareness, drive conversions, and deliver a strong return on investment (ROI). However, with the vast array of platforms, ad formats, and targeting options


The Digital Edge: Innovative Content Marketing Tips for Accelerating E-commerce Growth
The online marketplace is an ever-evolving landscape. In this vast digital realm, e-commerce businesses have seen unprecedented growth. More consumers are turning to online shopping than ever before. However, with growth comes competition. To stand out, businesses need to harness the power of e-commerce content marketing, but in a way that sets them apart. Below, we explore innovative content marketing


Facebook Ads Demystified: Unleash the Power of High-Converting Ad Campaigns for Your Business
Facebook advertising has become a vital component of successful digital marketing strategies, providing businesses access to a vast and diverse audience. Mastering the art of creating high-converting Facebook ad campaigns is essential for businesses striving to increase revenue, drive website traffic, and expand their online reach. With numerous ad formats, targeting options, and performance metrics, navigating the world of Facebook


Social Media Management: Master Content Planning, Scheduling, and Monitoring
Social media has become an indispensable part of modern business marketing, providing companies with a platform to connect with their target audience, promote their products or services, and build brand awareness. However, managing social media accounts effectively requires strategic planning, content scheduling, and ongoing monitoring to ensure maximum impact and engagement. With the right social media management approach, businesses can


Exploring the Web Design Trends of 2023 That Will Enhance User Engagement and Conversion
As we leap forward into the digital era, the landscape of web design is being redefined by innovative trends. As 2023 draws nearer to a close, these trends promise to revolutionize not only the aesthetics of web design but also how it impacts engagement and conversion rates as you prepare for your end-of-year campaigns. The world of web design is


Boost Your Business with Video Marketing: A Guide to Engaging Content and Effective Strategies
In today’s fast-paced digital landscape, video marketing has emerged as a powerful tool for businesses looking to capture their target audience’s attention, engage them with compelling content, and drive tangible results. With an increasingly connected world and the prevalence of mobile devices, video has become the go-to medium for online consumption, making it an essential component of any successful digital
About Longhouse Media
Longhouse Media is a Canadian business located in Vancouver, British Columbia that serves new, growing and established businesses. Longhouse provides customers with synergistic digital solutions that add value to businesses and personal brands. We keep up to date on the latest technology and growth strategies so you can focus on running your business! Some of the services we offer are: websites, digital advertising on platforms such as Facebook and Google Adwords, social media management, video production and graphic design.