8 Valuable Benefits of Backlinks to SEO Success

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Backlinks are one of the most important components of SEO success. In SEO, backlinks are like pathways that connect your website to other websites and search engine algorithms. Building a successful link-building strategy can help your business to achieve a higher ranking in the search engine results pages, thus leading to more organic traffic and higher conversions.

But what are the valuable benefits of backlinks to SEO success?

1. Access Continuous Promotion

Backlinks are a valuable source of continuous promotion. By creating backlinks to other websites, you can be sure that your website will receive regular promotions from these websites. This will help to increase your website’s visibility and create more opportunities for you to drive organic traffic.

2. Improve Brand Credibility

Backlinks are also a great way to build credibility for your brand. By having other websites link to your website, it serves as a signal of trust to the search engines. This will help to boost your website’s ranking in the search engine results pages, thus making it easier for people to find your website.

3. Increase Brand Awareness

Finally, backlinks are also a great way to increase brand awareness. By creating backlinks to other websites, you are able to create more exposure for your brand and make it easier for people to find your website. This will lead to more organic traffic, more conversions, and more success for your business.

4. Boost Domain Authority

Domain authority is an important metric used by search engines to measure the relevance and trustworthiness of your website. The more backlinks you have pointing to your website, the higher your domain authority will be. This will, in turn, lead to improved rankings and increased visibility in search engine results pages.

5. Grow Page Authority

Similar to domain authority, page authority is the measure of how likely a specific page on your website is to rank in search engine results. A higher page authority means that more people will be able to find your content, and this, in turn, will lead to an increase in website traffic. As with domain authority, backlinks play a key role in improving page authority. 

6. Increase Backlink Referral Traffic

Backlinks from other websites to a website increase the visibility of the website in the SERPs and, thus, lead to more people clicking on the link and visiting the website. This increased referral traffic can result in increased sales, subscriptions, or other desired goals.

7. Boost Search Engine Visibility

When search engines can understand the relevance of a website to a search query, they are more likely to include the website in their SERPs. This can result in improved rankings, leading to more organic traffic. Additionally, improved search engine visibility can increase brand awareness as more people are exposed to the website through the SERPs.

8. Generate More Revenue

Ultimately, the primary goal of any SEO strategy is to generate more revenue. Increased visibility in search engine results pages leads to more website visitors and more potential customers.

Furthermore, the increased domain and page authority associated with backlinks will result in a greater number of potential customers being exposed to your content. This, in turn, will lead to more conversions and an increase in revenue. 

Final Thoughts

Backlinks are an essential part of a successful SEO strategy and can be beneficial in terms of increasing referral traffic and boosting search engine visibility. With quality backlinks, you can reach your business goals and, most of all, increase your bottom line.

If you need help with SEO in Langley, Longhouse Media is the ideal partner for you. Let us help you rank higher on Google through the most effective strategies, including backlinks. Give us a call to get started now!

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Austin Mallar

Austin Mallar is the lead technology consultant at Longhouse Media. Since a young age, Austin has had a passion for all things tech, always taking it upon himself to understand how complex processes work. Austin has always been a disciplined learner and strives for perfection. From the young age of 12, Austin made a name for himself as a popular guitar YouTuber. Bringing his perfectionist mindset and aptitude for mastering complex systems Austin serves clients as our lead tech consultant. Austin is a veteran of the Computer Information Systems program at the University of the Fraser Valley. His main concentration of study is internet security, a surprisingly under-looked area in today’s Internet of Things day of age. Austin hopes that his academic background and problem solving skills will benefit businesses looking to leverage the internet, software and other technology to their advantage.

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About Longhouse Media

Longhouse Media is a Canadian business located in Vancouver, British Columbia that serves new, growing and established businesses.   Longhouse provides customers with synergistic digital solutions that add value to businesses and personal brands.  We keep up to date on the latest technology and growth strategies so you can focus on running your business! Some of the services we offer are: websites, digital advertising on platforms such as Facebook and Google Adwords, social media management, video production and graphic design.

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