Austin Mallar

Austin Mallar is the lead technology consultant at Longhouse Media. Since a young age, Austin has had a passion for all things tech, always taking it upon himself to understand how complex processes work. Austin has always been a disciplined learner and strives for perfection. From the young age of 12, Austin made a name for himself as a popular guitar YouTuber. Bringing his perfectionist mindset and aptitude for mastering complex systems Austin serves clients as our lead tech consultant. Austin is a veteran of the Computer Information Systems program at the University of the Fraser Valley. His main concentration of study is internet security, a surprisingly under-looked area in today’s Internet of Things day of age. Austin hopes that his academic background and problem solving skills will benefit businesses looking to leverage the internet, software and other technology to their advantage.

Instagram Algorithm

Demystifying Instagram Algorithms: Boost Your Organic Reach and Engagement

As Instagram continues to dominate the social media landscape, it is crucial for businesses and marketers to understand the platform’s algorithms in order to effectively reach their target audience and grow their following. Instagram’s algorithms determine which piece of content makes it to a user’s feed, stories, and the Explore page, playing a vital role […]

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Google Analytics

Harnessing the Power of Google Analytics to Drive Digital Marketing Success

In the competitive and ever-evolving digital marketing landscape, harnessing the power of data is critical for making informed decisions and achieving success. As a business owner or digital marketer, understanding and leveraging the wealth of insights and tools offered by Google Analytics can greatly enhance your marketing strategy, enabling you to measure and evaluate your

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Social Media Marketin

Harnessing the Power of Social Media Marketing: Boost Your Business in 2024

In today’s digitally connected world, social media marketing plays a pivotal role in propelling businesses toward success, offering unparalleled reach, engagement, and brand awareness. As the landscape of social media continues to evolve rapidly, staying up-to-date with platform-specific trends and best practices is essential for businesses seeking to harness the power of social media marketing

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Marketing Evolution

Content Marketing Evolution: Adapting Strategies to Drive Engagement and Success in 2024

In the dynamic world of digital marketing, content remains king. As businesses strive to make their mark in the increasingly competitive online domain, developing a powerful content marketing strategy is essential to generating leads, building brand authority, and fostering customer loyalty. In 2024, businesses must be prepared to evolve and adapt their content marketing strategies

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Google Ads Barrier

Breaking Through the Google Ads Barrier: Mastering the Art of Effective PPC Campaigns in 2024

Pay-Per-Click (PPC) advertising has solidified its position as a powerful instrument within the digital marketer’s toolkit. With the ability to precisely target specific audiences and drive conversions, PPC campaigns can yield significant returns on investment for businesses that know how to wield them effectively. In 2024, mastery of Google Ads becomes even more critical as

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video marketing

Video Marketing Mastery: Boost Your Business with Engaging Visual Content in 2024

The power of visual storytelling has never been more evident than in today’s digital landscape. As businesses compete for attention and strive to create lasting connections with their target audience, video marketing has emerged as a vital tool in achieving these goals. An engaging visual content strategy can propel your business to new heights, capturing

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Video Marketing

Unlock the Power of Video Marketing: Tell Your Brand’s Story & Engage Your Target Audience

In today’s fast-paced digital world, video marketing has become an indispensable tool for businesses to captivate their target audience and showcase their unique brand story. With its ability to convey messages quickly and evoke strong emotions, video content has a proven track record of improving user engagement, boosting brand awareness, and driving sales. As a

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Mastering Google My Business: Boost Your Local SEO, Visibility, and Customer Interaction

In the realm of digital marketing, adapting your strategies to ever-changing consumer behaviours and search engine algorithms is key to staying ahead of the competition. One significant avenue that businesses often overlook is local search engine optimization (SEO), which can prove to be game-changing. Right at the forefront of local SEO is Google My Business

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email marketing campaign

Level Up Your Email Marketing Campaigns: Automation, Personalization, and Analytics

In the increasingly competitive world of digital marketing, businesses must continuously evolve and adapt their strategies to stay ahead of the curve. One such area that holds excellent potential for growth and improved results is email marketing. With an estimated return on investment (ROI) of $42 for every $1 spent, email marketing continues to be

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On-Page SEO

On-Page SEO Mastery: 5 Techniques to Boost Your Website Visibility

In an ever-evolving digital landscape, mastering on-page SEO techniques is a must for any website owner looking to improve their site’s search engine ranking and overall visibility. On-page SEO refers to optimizing individual web pages through various elements, such as content, meta tags, and internal linking, to rank higher on search engine result pages (SERPs)

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