Austin Mallar

Austin Mallar is the lead technology consultant at Longhouse Media. Since a young age, Austin has had a passion for all things tech, always taking it upon himself to understand how complex processes work. Austin has always been a disciplined learner and strives for perfection. From the young age of 12, Austin made a name for himself as a popular guitar YouTuber. Bringing his perfectionist mindset and aptitude for mastering complex systems Austin serves clients as our lead tech consultant. Austin is a veteran of the Computer Information Systems program at the University of the Fraser Valley. His main concentration of study is internet security, a surprisingly under-looked area in today’s Internet of Things day of age. Austin hopes that his academic background and problem solving skills will benefit businesses looking to leverage the internet, software and other technology to their advantage.

On-Page SEO

On-Page SEO Mastery: 5 Techniques to Boost Your Website Visibility

In an ever-evolving digital landscape, mastering on-page SEO techniques is a must for any website owner looking to improve their site’s search engine ranking and overall visibility. On-page SEO refers to optimizing individual web pages through various elements, such as content, meta tags, and internal linking, to rank higher on search engine result pages (SERPs) […]

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Maximizing Video Content

Maximizing Video Content in Your Social Media Marketing Strategy

Video content has become an essential component of successful social media marketing strategies in recent years. With the rise of platforms like YouTube, Instagram, and TikTok, engaging and captivating video content has emerged as a key driver of brand awareness, audience engagement, and lasting connections. As a business owner or digital marketer, it is critical

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Harness the Power of LinkedIn for Business Growth: Strategies and Best Practices

In the ever-evolving landscape of digital marketing, businesses must consistently explore new avenues to reach their target audience, gain visibility, and drive growth. One such platform that holds immense potential for businesses, yet is often overlooked, is LinkedIn. As the world’s largest professional networking platform with over 774 million users, LinkedIn can be a game-changer

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Video Marketing

Unleashing the Potential of Video Marketing: Boost Your Brand’s Visibility and Engagement

In an ever-evolving digital landscape, video has emerged as a powerful tool for businesses to communicate their brand narrative, connect with their audience, and drive engagement across all marketing channels. According to recent studies, more than 85% of internet users in the US now consume video content online, while marketers leveraging video are experiencing 34%

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Local SEO

Harnessing the Power of Local SEO: Boost Your Online Presence and Attract Local Customers

In today’s digitally driven marketplace, establishing a strong online presence is vital for businesses of all sizes, especially when targeting a local customer base. With customers increasingly turning to search engines to discover local products, services, and experiences, a sound local SEO strategy can help your business effectively connect with your target audience, drive organic

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Video Production

Boost Your Business’s Impact with Professional Video Production

As video content continues to dominate the digital landscape, businesses can no longer afford to ignore the power of professional video production in bolstering their marketing efforts and driving growth. Longhouse Media, a leading provider of media services such as websites, SEO, video production, Facebook advertising, and social media management, is dedicated to helping businesses

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LinkedIn

The Power of LinkedIn for B2B Marketing: Tips and Strategies to Boost Your Business Success

LinkedIn has cemented its position as the world’s leading professional social networking platform, boasting over 775 million members from diverse industries, roles, and geographies. While LinkedIn offers a multitude of opportunities for individual professionals to network, share insights, and propel their careers, it is also a powerful tool for businesses, particularly those operating in the

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Email Automation

A Beginner’s Guide to Effective Email Automation for Small Businesses

In today’s ever-evolving digital landscape, small businesses must consistently adapt and innovate to stay competitive and reach their target audience. One marketing tool that has consistently proven its efficacy and resilience over the years is email marketing. More specifically, email automation has emerged as a powerful strategy to save time, streamline communication, nurture leads, and

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Crafting Digital Marketing Strategies for Small Business Success

The digital realm offers myriad opportunities for small businesses to thrive and expand their reach, but only if they can navigate the complexities of digital marketing. As a small business owner, developing and executing well-crafted digital marketing strategies tailored to your unique needs and objectives is essential. This comprehensive guide on effective digital marketing strategies

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ecommerce sale

Maximize E-Commerce Sales with Conversion Rate Optimization Strategies

In today’s competitive online marketplace, e-commerce businesses must constantly evolve and adapt to stay ahead of the curve. An essential aspect of this is optimizing your online store for maximum conversions. Conversion rate optimization (CRO) is the process of refining your website and user experience to encourage more visitors to take desired actions, such as

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