Google Ads: What It Is and Why Use It for Your Business

Google Ads

If you’re looking for a way to grow your business and reach new customers, Google Ads is a great option for you. Google Ads is an incredibly powerful tool that can help you grow your business. With its advanced targeting capabilities, you can find the right customers who are likely to be interested in your business and products.

What Is Google Ads

Google Ads (formerly Google AdWords) is a powerful advertising platform that businesses across the world use to increase their online visibility and reach more customers. With Google Ads, businesses can create and manage ads that appear on Google’s search engine results pages (SERPs), YouTube, and other sites across the web.

Google Ads is a pay-per-click (PPC) advertising system, which means you only pay when someone clicks on your ad. With Google Ads, you can create targeted campaigns that reach your ideal customers. You can also measure the success of your campaigns with detailed analytics.

Why Use Google Ads for Your Business

Google Ads is a powerful tool for businesses of all sizes. It offers an effective way to promote your products and services and reach a large, targeted audience. By leveraging the power of Google’s search engine, you can create targeted campaigns that are tailored to your specific needs and drive real results. Here are the top 7 reasons why you should use Google Ads for your business:

1. Reach the Right Customers: Google Ads allows you to target your ads to the right people, based on their location, interests, demographics, and more. This means that you can ensure that your message reaches the right people and doesn’t get lost in the crowd.

2. Save Time and Money: With Google Ads, you can set up and launch campaigns quickly and easily. It also allows you to control your budget, so you can make sure that you’re only spending money on campaigns that will actually generate leads and sales for your business.

3. Track Your Performance: Google Ads provides detailed reports that allow you to track the performance of your campaigns. This helps you understand which campaigns are working and which ones need improvement.

4. Get Real-Time Insights: Google Ads offers real-time insights into your campaigns, so you can make adjustments on the fly and optimize your campaigns as needed.

5. Target Mobile Users: With Google Ads, you can target mobile users and create campaigns specifically designed for them. This is a great way to reach a larger audience and drive mobile conversions.

6. Flexible Campaigns: With Google Ads, you can easily adjust your campaigns to meet your specific needs. You can tweak your budget, targeting, and ad format to get the most out of your campaigns.

7. Automation: Google Ads offers a range of automated tools that can help you save time and effort. You can use automated bidding and ad scheduling to ensure your campaigns are running smoothly and efficiently.

8. Increase Brand Awareness: Google Ads allows you to create campaigns that are specifically designed to increase brand awareness. This is a great way to boost your visibility and reach a larger audience.

9. Enhance Your Organic Search Visibility: Google Ads can help you enhance your organic search visibility and drive even more traffic to your website. This is a great way to get more people to your website and potentially increase your conversions.


Google Ads is an incredibly powerful and versatile advertising platform that can help businesses of all sizes reach their marketing goals. With its ability to target specific audiences and track performance, Google Ads can be an invaluable tool for any business. Whether you’re a small business or a large enterprise, Google Ads can help you reach your goals and grow your business.

Are you looking for reliable digital marketing services in Langley? Look no further than Longhouse Media! We specialize in helping businesses of all sizes get the most out of their digital marketing, including Google Ads campaigns. Our team of experienced digital marketers will work with you to create customized campaigns that meet your goals and budget. We’ll also track the performance of your campaigns and make adjustments as needed to ensure that you’re getting the most out of your Google Ads investment. Let us help you maximize your Google Ads campaigns and reach more customers! Contact us today to get started!

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Austin Mallar

Austin Mallar is the lead technology consultant at Longhouse Media. Since a young age, Austin has had a passion for all things tech, always taking it upon himself to understand how complex processes work. Austin has always been a disciplined learner and strives for perfection. From the young age of 12, Austin made a name for himself as a popular guitar YouTuber. Bringing his perfectionist mindset and aptitude for mastering complex systems Austin serves clients as our lead tech consultant. Austin is a veteran of the Computer Information Systems program at the University of the Fraser Valley. His main concentration of study is internet security, a surprisingly under-looked area in today’s Internet of Things day of age. Austin hopes that his academic background and problem solving skills will benefit businesses looking to leverage the internet, software and other technology to their advantage.

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About Longhouse Media

Longhouse Media is a Canadian business located in Vancouver, British Columbia that serves new, growing and established businesses.   Longhouse provides customers with synergistic digital solutions that add value to businesses and personal brands.  We keep up to date on the latest technology and growth strategies so you can focus on running your business! Some of the services we offer are: websites, digital advertising on platforms such as Facebook and Google Adwords, social media management, video production and graphic design.

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