How to Leverage Long Tail Keywords: A Brief Guide


Long-tail keywords are search terms that are longer and more specific than the more commonly searched terms. These types of keywords are becoming increasingly important for businesses looking to increase their online visibility and reach new customers.

In this blog post, we’ll discuss why long-tail keywords are important and how you can leverage them to increase your website traffic and boost your online presence. 

What Are Long-Tail Keywords?

Long-tail keywords are keywords and phrases that are more specific and targeted than traditional, short-tail keywords. They typically consist of three or more words strung together to target a more specific audience and topic.

Long-tail keywords are an important part of any successful SEO strategy, as they can help boost search engine rankings and generate more qualified leads.

Why Are Long-Tail Keywords Important?

Long-tail keywords are beneficial for a variety of reasons. First, they can help you reach a more specific audience. For example, if you’re a plumber in Vancouver, you might target the keyword “Vancouver plumber.” This keyword will be more likely to attract people who are looking for a plumber in your city.

Second, long-tail keywords tend to have lower competition. That means you’ll have an easier time ranking for them than you would for more general keywords.

Finally, long-tail keywords can help you reach more qualified leads. People who are searching for long-tail keywords are often more likely to be further along in the buyer’s journey and more likely to convert.

Creating content specifically designed to target long-tail keywords is a great way to increase your visibility in the SERPs. For example, if you’re a shoe retailer, you could create blog posts that focus on specific types of shoes, such as “How to Choose the Right Men’s Brown Leather Dress Shoes.”

1. Optimize Headings and Subheadings

Headings and subheadings are a great way to target long-tail keywords. When writing a blog post or article, include your target keyword in the main heading and in any subheadings you use. This will help to ensure that your content is optimized for search engines.

2. Add Them to Product and Service Descriptions

Adding long-tail keywords to product and service descriptions is an effective way to optimize your website for search engines. Make sure to include keywords that accurately describe the product or service you’re offering, as this will help to ensure that your content is as relevant as possible.

3. Use Them in Meta Titles and Descriptions

Meta titles and descriptions are important elements of SEO. They help to determine what appears in SERPs, so it’s essential to include your target keywords in these elements. Be sure to use long-tail keywords that accurately describe the content on the page, as this will help to ensure that your content is as relevant as possible.

4. Place a Long-Tail Keyword in the First Paragraph

Finally, include your target long-tail keyword in the first paragraph of your content. This will help to ensure that the keyword is prominent and that it is given the most weight when it comes to ranking in the SERPs.

Final Thoughts

By leveraging long-tail keywords, you can increase your website traffic and boost your online presence. Take the time to research and identify relevant long-tail keywords, optimize your content for those keywords, and track your progress to measure your success.

Do you need help with SEO in Langley? Let our team at Longhouse Media help you. Our expert team will provide strategies so you can rank better on Google and achieve your business goals. Request a consultation to get started today!

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Austin Mallar

Austin Mallar is the lead technology consultant at Longhouse Media. Since a young age, Austin has had a passion for all things tech, always taking it upon himself to understand how complex processes work. Austin has always been a disciplined learner and strives for perfection. From the young age of 12, Austin made a name for himself as a popular guitar YouTuber. Bringing his perfectionist mindset and aptitude for mastering complex systems Austin serves clients as our lead tech consultant. Austin is a veteran of the Computer Information Systems program at the University of the Fraser Valley. His main concentration of study is internet security, a surprisingly under-looked area in today’s Internet of Things day of age. Austin hopes that his academic background and problem solving skills will benefit businesses looking to leverage the internet, software and other technology to their advantage.

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About Longhouse Media

Longhouse Media is a Canadian business located in Vancouver, British Columbia that serves new, growing and established businesses.   Longhouse provides customers with synergistic digital solutions that add value to businesses and personal brands.  We keep up to date on the latest technology and growth strategies so you can focus on running your business! Some of the services we offer are: websites, digital advertising on platforms such as Facebook and Google Adwords, social media management, video production and graphic design.

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