Search Engine Optimization (SEO) boosts your online presence so that you will be more visible online to your targeted audience. Local SEO, on the other hand, does more than that. Know that local SEO is more “specific” in a way that it targets an audience within a particular area. As a result, it can drive local traffic to your website and physical locations.
Local SEO is ideal for dental and medical facilities, restaurants, retail stores, law firms, and car dealerships. Keep in mind that the results that appear on organic searches won’t be the same in a local search. The process of local SEO isn’t far from organic SEO, in that it uses citations and listings, Google My Business (GMB), and others alike.
If you’re planning to use local SEO to enhance the effectiveness of your business, here are four steps that you need to accomplish:
1. Manage your business listings
Your brand should appear consistent across all online properties such as GMB, directories, and social media accounts, to name a few. Because of this, you need to make sure that all of your online properties contain the same NAP (name, address, and phone) details. As for your GMB, you must claim and verify it so that you can manage your listings.
Be mindful of the GMB guidelines, however, as this keeps changing. You have to keep up, or you may lose your listing.
2. Optimize with Local Intent
Keep in mind that local SEO targets the local audiences, which is why your website should be optimized accordingly. To do so, input exact locations and create location-specific content, to name a few. You can also use keywords that are searched for by your target audience in that specific area.
Remember, your meta title, description, and tags must be properly-optimized for local SEO as well. That said, you should spend a little more time crafting the best HTML elements for your website and its webpages.
3. Utilize hyper-local keywords
The keywords that you’ll use in your content should contain your business’ location, and they must appear in all HTML elements and content. Hyper-local keywords are keywords that target the most specific communities that can drive more foot traffic to your physical location.
4. Improve content marketing
Content marketing for local SEO requires stronger call to actions and topics that are relevant to the business’ location. Some content ideas are local trends and area-specific laws that are industry-related. Keep in mind that your content must be shared across social media platforms to spread more brand awareness.
One of the best uses of local SEO is that it is more customer-focused, which provides them with a better experience. Know that effective user experience will make your audience have a good impression on your business.
Now that you know how to use local SEO for your business, you need to start as early as now! Local SEO will take your audience targeting to greater heights. Then, you will realize that there’s more foot traffic to your physical location than ever and that your business sales are soaring.
If you are looking for an SEO agency in Abbotsford, British Columbia, get in touch with us today to see how we can help.