What to Know About Selecting the Best Website Keywords

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You must understand how potential clients use search engines to find your business in order to reach them at the proper time and place. If you understand your niche and the terms and language they use to locate you, you can turn potential consumers into paying customers, subscribers, and so on.

Now, let’s go through how to find relevant keywords, improve your keyword research with free keyword tools, filter keywords, and create a comprehensive yet well-suited keyword list for your website. Read on to discover more about selecting the best website keywords.

Understanding the Role of Keywords

Keywords are words or phrases that people use to find what they’re looking for. Keywords help search engines find your website. SEO (Search Engine Optimization) professionals and website owners develop keyword-based content and optimize a website to rank at the top of Google for specified keywords. When your website ranks high in search engine results, the phrase generates free website traffic.

You must understand how to search for and identify keywords in order to attain a high Google ranking for a relevant search phrase.

You are probably aware that keyword selection is followed by content creation… It is not always easy. Interactive components in your articles may set them apart. Content is made more fun and engaging by using forms, quizzes, surveys, and calculators.

How to Accomplish Effective SEO Keyword Research

Keyword research reveals your potential consumers’ Google searches. Specific search queries are discovered through keyword research. You find out how difficult they are and how popular they are.

Keyword research reveals your target audience’s interests. Thorough keyword research will yield a list of relevant keywords and phrases that can drive organic search traffic to your website. The goal is to find “pearls,” or keywords with a high search volume but minimal competition.

It is critical to remember that keyword research is part of a larger SEO strategy and organic-growth strategy that you (or your team) must apply over time. A great SEO plan will assist you in ranking higher on Google and other search engines.

To be clear, an SEO strategy is a strategy for improving organic search engine rankings. The sequential SEO keyword research strategy is used. 

These strategies will help you identify keywords:

Make a List of Important Topics

Make a keyword list of important topics and subjects.

When choosing subjects, keep buyer personas in mind. Consider the terms they could use to find your company online. If you sell marketing software, you will have the following topic buckets: 1) Lead Generation, 2) Email marketing, 3) Inbound marketing, 4) SEO, 5) Marketing automation, 6) Marketing analytics, and 7) Social media marketing.

Determine the monthly search volume for each topic when you’ve identified it. Google’s free Keyword Planner, as well as premium tools like ahrefs or SEMrush, can be useful. With this information, you can determine how important these topics are to your target audience and how many subtopics you need to cover to be successful.

Fill the Subject with Keyword Suggestions

Add keywords after you’ve come up with topics. Consider some keyword phrases that your target audience might use to find subject content on Google.

Keywords and related keywords for your topics can be suggested by Google’s Keyword Planner and other commercial programs. This generates a lot of ideas quickly. Obviously, some irrelevant terms must be excluded, but you may discover some new keyword suggestions.

Look for Comparable Phrases

Examine Google’s related search phrases to find out what additional keywords people might use to look up a topic. They are ranked at the bottom of Google. These keywords can inspire the development of new keywords.

Include Keyword Research Tools on Your Checklist

Keyword research and SEO tools can provide new keyword recommendations. Recommended free (or freemium) tools are UberSuggest, Keyword Surfer, Answer the Public, KeywordTool.io, and Soovle.


Now that you have a better understanding of keywords, you also are knowledgeable about the role they play. As you improve your website and digital presence, keep all of this information in mind. In time, you will then see the results you desire!

Are you looking for web design services in Langley? Longhouse Media offers professional web design, digital marketing, and search engine optimization expertise, among others. Work with us today!

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Austin Mallar

Austin Mallar is the lead technology consultant at Longhouse Media. Since a young age, Austin has had a passion for all things tech, always taking it upon himself to understand how complex processes work. Austin has always been a disciplined learner and strives for perfection. From the young age of 12, Austin made a name for himself as a popular guitar YouTuber. Bringing his perfectionist mindset and aptitude for mastering complex systems Austin serves clients as our lead tech consultant. Austin is a veteran of the Computer Information Systems program at the University of the Fraser Valley. His main concentration of study is internet security, a surprisingly under-looked area in today’s Internet of Things day of age. Austin hopes that his academic background and problem solving skills will benefit businesses looking to leverage the internet, software and other technology to their advantage.

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About Longhouse Media

Longhouse Media is a Canadian business located in Vancouver, British Columbia that serves new, growing and established businesses.   Longhouse provides customers with synergistic digital solutions that add value to businesses and personal brands.  We keep up to date on the latest technology and growth strategies so you can focus on running your business! Some of the services we offer are: websites, digital advertising on platforms such as Facebook and Google Adwords, social media management, video production and graphic design.

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