Understanding How Good Web Design Helps Website Visitors

web design

Websites basically act as the virtual storefront of your business. This is why it’s crucial to have a well-designed website that helps visitors navigate the site with ease. Good web design is more than just aesthetics; it involves the organization of information, functionality, and user experience. To help you better understand this, we will be discussing how good web design benefits your website visitors.

Organization of Information

One of the primary aspects of good web design is the organization of information. Visitors should be able to find what they are looking for quickly and easily. A well-organized website should have a clear navigation menu that allows visitors to access different pages on the site. The navigation menu should be placed in a prominent location on the site, and the labels should be easy to understand. The website’s content should also be organized in a logical manner, with headings and subheadings that clearly define the content on each page.


A site’s functionality is another critical aspect of good web design. It should be easy to use, and visitors should be able to interact with the site without any issues. The site should load quickly, and all links and buttons should work correctly. A website that is slow to load, or has broken links and buttons, can be frustrating for visitors and can lead to a high bounce rate.

User Experience

A website should be designed with the visitor in mind. The site should be easy to navigate, and visitors should be able to find what they are looking for quickly. The website’s design should also be visually appealing, with a color scheme and font that is easy to read. Visitors should be able to interact with the site without any issues, and the site should be optimized for different devices, including desktops, laptops, tablets, and smartphones.

Visual Appeal

Visual appeal is an essential aspect of good web design. Visitors are more likely to stay on a site that looks visually appealing and professional. A website’s design should be consistent and should reflect the brand’s image. The color scheme, font, and images used on the site should be chosen carefully to create a cohesive look and feel. The use of white space can also help to make a website look more visually appealing and less cluttered.


Websites should be designed with accessibility in mind, including the use of alt tags for images and videos, and the ability to navigate the site using a keyboard. Websites should also be designed to be compatible with screen readers, and the font size should be adjustable to accommodate those with visual impairments.


We hope this article helps you gain a better understanding of why good web design is vital to the success of your business. Overall, good web design is an investment in the success of your business, and it is worth taking the time and resources to get it right.

If you’re looking for a creative media company in Vancouver to help with your website, we can help! Longhouse Media provides media services such as websites, SEO, video production, Facebook advertising, social media management and more. Let’s work together towards your goal and take your business to the next level. Contact us today to learn more and get started.

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Austin Mallar

Austin Mallar is the lead technology consultant at Longhouse Media. Since a young age, Austin has had a passion for all things tech, always taking it upon himself to understand how complex processes work. Austin has always been a disciplined learner and strives for perfection. From the young age of 12, Austin made a name for himself as a popular guitar YouTuber. Bringing his perfectionist mindset and aptitude for mastering complex systems Austin serves clients as our lead tech consultant. Austin is a veteran of the Computer Information Systems program at the University of the Fraser Valley. His main concentration of study is internet security, a surprisingly under-looked area in today’s Internet of Things day of age. Austin hopes that his academic background and problem solving skills will benefit businesses looking to leverage the internet, software and other technology to their advantage.

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About Longhouse Media

Longhouse Media is a Canadian business located in Vancouver, British Columbia that serves new, growing and established businesses.   Longhouse provides customers with synergistic digital solutions that add value to businesses and personal brands.  We keep up to date on the latest technology and growth strategies so you can focus on running your business! Some of the services we offer are: websites, digital advertising on platforms such as Facebook and Google Adwords, social media management, video production and graphic design.

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