10 Rising Web Design Trends to Watch for This 2023

woman using voice search on smartphone

The web design industry is constantly evolving. New trends emerge every year, and some become so popular that they stick around for a while.

So, what can we expect to see in the world of web design in 2023? Here are ten trends to watch out for:

1. Artificial Intelligence and Machine Learning

We can expect to see more artificial intelligence (AI) and machine learning being used in web design in the coming years. This technology can be used to create more realistic and lifelike images, as well as to help designers create better user experiences.

2. Voice Search

With the rise of voice-activated assistants such as Amazon Alexa and Google Home, it’s no surprise that voice search is becoming more popular. In fact, 30% of searches took place on devices without a screen in 2020. This means that more websites will need to be designed with voice search in mind in 2023 and beyond.

3. Augmented and Virtual Reality

Augmented reality (AR) and virtual reality (VR) are two technologies that are slowly but surely gaining traction in the web design world. While VR is mostly used for gaming and entertainment purposes, AR can be used for a variety of things, such as product demonstrations and educational experiences.

4. 5G Connectivity

5G is the next generation of wireless technology, and it’s expected to be rolled out in 2020. This new standard will offer faster speeds and lower latency, which will be a major boon for web designers. 5G will enable designers to create more immersive and interactive experiences for users.

5. Motion UI

Motion UI is a library of animations and transitions that can be used to add movement to web designs. This trend is becoming increasingly popular, as it can help to add a sense of interactivity and engagement to a website.

6. Chatbots

Chatbots are computer programs that simulate human conversation. They’re commonly used to provide customer support or to help users navigate a website. In the future, we can expect to see more chatbots being used to create more personalized user experiences.

7. Personalisation

In a world where we are bombarded with advertising and marketing messages, personalisation is key to standing out from the crowd. We will see more and more websites and apps using data gathered about users to deliver a personalized experience. This could be anything from showing relevant content and products, to providing a bespoke user interface.

8. Micro-interactions

Micro-interactions are small, but important, interactions that happen within a user interface. They help to make the user experience more engaging and enjoyable. We will see more of these in 2023, as they help to add an extra layer of polish to an app or website.

9. Dark mode

Dark mode is an increasingly popular way to browse the web and use apps. It is easier on the eyes and battery life, and can make content more readable. We will see more websites and apps offering a dark mode option in 2023.

10. Design systems

Design systems are a way of standardizing the design of a website or app. They help to keep a consistent look and feel across different devices and screen sizes. We will see more companies adopting design systems in 2023, as they help to create a better user experience.


There’s no doubt that web design trends are constantly evolving. What was popular last year may not be so popular this year, and vice versa. However, there are certain trends that seem to be sticking around for the long haul. In particular, we predict that minimalist designs, mobile-friendly designs, and designs that incorporate more personalization and interactivity will continue to be popular in 2023 and beyond. So if you’re looking to stay ahead of the curve, be sure to keep these trends in mind!

Are you looking for web design services in Langley? Longhouse Media offers professional web design, digital marketing, and search engine optimization expertise, among others. Work with us today!

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Austin Mallar

Austin Mallar is the lead technology consultant at Longhouse Media. Since a young age, Austin has had a passion for all things tech, always taking it upon himself to understand how complex processes work. Austin has always been a disciplined learner and strives for perfection. From the young age of 12, Austin made a name for himself as a popular guitar YouTuber. Bringing his perfectionist mindset and aptitude for mastering complex systems Austin serves clients as our lead tech consultant. Austin is a veteran of the Computer Information Systems program at the University of the Fraser Valley. His main concentration of study is internet security, a surprisingly under-looked area in today’s Internet of Things day of age. Austin hopes that his academic background and problem solving skills will benefit businesses looking to leverage the internet, software and other technology to their advantage.

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About Longhouse Media

Longhouse Media is a Canadian business located in Vancouver, British Columbia that serves new, growing and established businesses.   Longhouse provides customers with synergistic digital solutions that add value to businesses and personal brands.  We keep up to date on the latest technology and growth strategies so you can focus on running your business! Some of the services we offer are: websites, digital advertising on platforms such as Facebook and Google Adwords, social media management, video production and graphic design.

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