5 Website Design Trends Businesses Can Use Online in 2023

website design

As businesses continue to dominate the internet, more will invest in ensuring their websites look professional and ready to attract new customers. As a result, design trends will arise and change how businesses design their digital spaces.

In the new year alone, there are emerging website design trends ready to land on websites to accommodate more people. But which among the current trends can businesses use online in 2023? Here are some ideas.

1. Parallax Scrolling

Parallax scrolling is a web design trend that has recently gained popularity. It allows web designers to create a 3D effect while scrolling down the page, making it look like the layers of the page are moving at different speeds. It can add an immersive and engaging experience for website visitors, making them feel more connected to the content.

Parallax scrolling works by having multiple layers of images that move at different speeds when the user scrolls down the page, creating a sense of depth and drawing visitors in. It can also highlight page aspects, such as images, text, and videos. They can also create various effects, from simple animations to complex, interactive experiences.

2. Faster Page Loading Speeds

Faster page loading speeds are becoming increasingly crucial for website owners as more and more users access the web from mobile devices. Page loading times can prevent users from becoming frustrated and leaving the website, decreasing conversions and sales.

Web designers should use techniques such as minimisiing the number of HTTP requests, caching static files, and compressing images to improve page loading speeds. Additionally, they should use a content delivery network to serve content from multiple locations and reduce latency.

3. Lazy Load

Lazy load is a technique used to improve page loading speeds by only loading content visible on the user’s screen, reducing the number of HTTP requests and the amount of data that needs to be transferred, resulting in faster page loading times.

Web designers should use lazy loading to ensure that users only have to download the content they need when needed rather than load all content upfront. Additionally, they should consider using techniques such as deferring non-essential scripts and loading images on demand.

4. Geolocation

Geolocation is a technology used to identify the geographic location of an individual or device. It is used in various applications, including navigation systems, location-based services, and security systems.

Web designers can use geolocation to provide users with location-specific content, such as local news, weather, and events. Additionally, geolocation can be used to customise the user experience by providing users with relevant content and services based on their location.

5. Animated Cursors

Animated cursors are tiny graphics that move around the user’s computer screen as they move the cursor. They are often used to make the user experience more engaging and interactive. Animated cursors can draw the user’s attention to a specific area or link or show the user how to complete a particular task. Additionally, animated cursors can add a bit of fun and personality to the user’s experience.


Web designers have various tools and techniques to create engaging and interactive websites. From geolocation to animated cursors, these tools can create a more personalized and enjoyable user experience. As web design continues to evolve, new techniques and tools are being developed to help web designers make the best possible user experience.

Longhouse Media offers web design services in Langley to help businesses dominate the online space for their growth and expansion. Aside from SEO, we also take pride in making websites and designing them for ease of use and excellent user experience. Learn more about boosting social media engagements by browsing through our website today.

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Austin Mallar

Austin Mallar is the lead technology consultant at Longhouse Media. Since a young age, Austin has had a passion for all things tech, always taking it upon himself to understand how complex processes work. Austin has always been a disciplined learner and strives for perfection. From the young age of 12, Austin made a name for himself as a popular guitar YouTuber. Bringing his perfectionist mindset and aptitude for mastering complex systems Austin serves clients as our lead tech consultant. Austin is a veteran of the Computer Information Systems program at the University of the Fraser Valley. His main concentration of study is internet security, a surprisingly under-looked area in today’s Internet of Things day of age. Austin hopes that his academic background and problem solving skills will benefit businesses looking to leverage the internet, software and other technology to their advantage.

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About Longhouse Media

Longhouse Media is a Canadian business located in Vancouver, British Columbia that serves new, growing and established businesses.   Longhouse provides customers with synergistic digital solutions that add value to businesses and personal brands.  We keep up to date on the latest technology and growth strategies so you can focus on running your business! Some of the services we offer are: websites, digital advertising on platforms such as Facebook and Google Adwords, social media management, video production and graphic design.

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