What Is Off-Page SEO, What It Does, and Why You Should Do It

Illustration of search engine optimization off page techniques

Search Engine Optimization (SEO) has become integral to any successful online marketing strategy. It involves optimizing your website’s content and structure to rank higher on search engine results pages (SERPs) and attract more traffic. 

SEO has two main categories: On-Page SEO and Off-Page SEO. In this article, we will focus on Off-Page SEO, what it is, and how it can help to improve your website’s ranking on SERPs.

What is Off-Page SEO?

Off-Page SEO refers to all the strategies and tactics you use outside your website to improve its visibility and authority. This includes link building, social media marketing, influencer outreach, and other techniques to build your brand’s reputation and credibility online. Off-Page SEO is about improving your website’s reputation and trustworthiness in the search engines.

Off-Page SEO refers to all the techniques and strategies used outside your website to improve its visibility, authority, and credibility. Essentially, it’s all about creating a positive online reputation for your website and brand.

Off-Page SEO techniques

Here are some examples of Off-Page SEO techniques:

  • Link Building: Acquiring high-quality, relevant links from other websites back to your site
  • Social Media Marketing: Promoting your website and brand on social media platforms like Facebook, Twitter, LinkedIn, and Instagram.
  • Influencer Outreach: Partnering with influencers, bloggers, and other industry leaders to promote your brand and content.
  • Guest Blogging: Writing blog posts for other websites in your industry and including links back to your site.
  • Directory Listings: List your website on online directories such as Yelp or Yellow Pages.
  • Forum Posting: Engaging with your audience on relevant forums and including links to your site when appropriate.
  • Press Releases: Writing and distributing press releases to announce new products, services, or events related to your business. 
  • Content Marketing: Creating valuable and informative content such as blog posts, infographics, and shareable videos on social media and other websites.
  • Brand Mentions: Building relationships with other websites and influencers in your industry to increase the number of online mentions of your brand.

These techniques are all designed to improve your website’s reputation and credibility online, which can lead to higher rankings on SERPs and more traffic to your site.

Why Should You Do Off-Page SEO?

Off-page SEO is important because it helps increase your website’s visibility, credibility, and authority in search engines like Google. Optimizing your off-page factors, such as building high-quality backlinks, engaging on social media, and cultivating brand mentions and citations, signal to search engines that your website is a trustworthy and valuable resource. This can translate into higher search engine rankings, increased organic traffic, and more leads, conversions, and revenue for your business.

Additionally, off-page SEO can help you build relationships with other websites and industry influencers, leading to valuable partnerships, collaborations, and brand exposure opportunities. Overall, off-page SEO is a crucial component of any comprehensive SEO strategy, and paying attention to it can make it much easier to achieve your online marketing goals.


Investing in Off-Page SEO can significantly impact your website’s performance, helping boost its traffic, revenue, and online presence. By improving your website’s ranking on search engines, building your brand’s reputation and credibility, and increasing your visibility, you can achieve your website’s goals and grow your business. Therefore, investing in Off-Page SEO is crucial to your overall digital marketing strategy.

If you are looking for an agency for SEO in Langley, we’re here to help. We can help you create a website, build links and increase your popularity so that Google can properly index it. If you have any questions, feel free to contact Longhouse Media today!

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Austin Mallar

Austin Mallar is the lead technology consultant at Longhouse Media. Since a young age, Austin has had a passion for all things tech, always taking it upon himself to understand how complex processes work. Austin has always been a disciplined learner and strives for perfection. From the young age of 12, Austin made a name for himself as a popular guitar YouTuber. Bringing his perfectionist mindset and aptitude for mastering complex systems Austin serves clients as our lead tech consultant. Austin is a veteran of the Computer Information Systems program at the University of the Fraser Valley. His main concentration of study is internet security, a surprisingly under-looked area in today’s Internet of Things day of age. Austin hopes that his academic background and problem solving skills will benefit businesses looking to leverage the internet, software and other technology to their advantage.

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About Longhouse Media

Longhouse Media is a Canadian business located in Vancouver, British Columbia that serves new, growing and established businesses.   Longhouse provides customers with synergistic digital solutions that add value to businesses and personal brands.  We keep up to date on the latest technology and growth strategies so you can focus on running your business! Some of the services we offer are: websites, digital advertising on platforms such as Facebook and Google Adwords, social media management, video production and graphic design.

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