Marcus Soares Brazilian Jiu-Jitsu
Our Challenge
Marcus Soares Brazilian Jiu-Jitsu is a multi-location martial arts studio that offers classes for adults and children as well as both male and female-only programming.
Our goal was to leverage digital advertising to grow the existing location’s membership as well as to launch the new Vancouver location in Yaletown.
Our primary medium of advertising thus far has been on social media however we have recently expanded our ongoing partnership to include Google ads as well.
The Solution
Our primary medium of advertising thus far has been on social media however we have recently expanded our ongoing partnership to include Google ads as well.
After a comprehensive conversation where we discussed goals and opportunities, we opted to separate our advertising campaigns to target each demographic individually. Our simultaneous ad groups targeted men-only, female-only and the parents of children, with ads designed to resonate specifically with each specified demographic.
We opted for the aforementioned strategy as it was cost-effective for our budget and we were able insure that each click was a qualified lead genuinely interested in signing up.
For the launch of the new Yaletown location in Vancouver we chose to spend a bit more money and to build buzz around the grand-opening event. For this we targeted a broader set of people so that more individuals would be exposed to the brand and ideally turn into a future conversion.
The Numbers
Our Video Ads Crush What Their Competitors Are Using
Advertising Online is not as easy as it used to be. More and more martial arts studios are advertising on platforms such as Faacebook and Google to get new students.
What makes our strategy stand out and why our clients have more success is because of our powerful in-house video production services. We blow what the other schools are using and are proud to report fantastic ROI’s (Returns on Investment)
The Partner
“Longhouse Media was amazing at explaining the benefits of all of the different options there are when investing in growing a business. We followed Keenan’s recommendation and chose to do online ads which has grown our business impactfully.”