Facebook Video Ad Benefits and Making the Most Out of It

Facebook ad

Facebook video ads are a great way to reach out to your target audience and promote your product or service. They are short, attention-grabbing, and can be very effective in driving sales. And, of course, a big reason for this is the fact that the majority of people are better at remembering videos rather than text. That’s why they’re so effective.

That said, let’s talk about the biggest benefits that Facebook video ads have to offer and also discuss some tips on how you can make the most out of it:

The Benefits of Facebook Video Ads

There are many benefits to be enjoyed from Facebook video ads, and here are just some of them:

1. Reach a Large Audience of Potential Customers

With over 2 billion active users, Facebook offers businesses a massive audience to reach with their ads.

2. Target Your Ads to a Specific Audience

Facebook’s detailed targeting options allow businesses to laser-focus their ads to reach the people who are most likely to be interested in what they’re selling.

3. Boost Brand Awareness and Reach

Facebook Ads are an excellent way to increase brand awareness and reach among potential customers.

4. Generate Leads and Sales

Facebook Ads can be used to drive leads and sales for your business, making you even more successful.

5. Cost-effective

Facebook Ads are a very cost-effective form of advertising, with businesses only paying when people click on their ads.

If you’re looking to grow your business with online advertising, Facebook Ads are a great option to consider.

Making the Most Out of Facebook Video Ads

To make the most out of your Facebook video ads, here’s what you must do:

1. Keep It Short and Sweet

The first rule of thumb when it comes to creating effective video ads is to keep them short and sweet. People have short attention spans, and you want to be sure that your ad is able to capture their attention quickly and efficiently. Ideally, your ad should be no longer than 15-30 seconds.

2. Tell a Story

Another important tip is to make sure that your ad tells a story. The best way to do this is to focus on a specific problem that your product or service can solve. By doing this, you will be able to connect with your audience on a more personal level and ensure that they remember your ad.

3. Use Call-to-Actions

Be sure to include a call-to-action at the end of your video ad. This will help to increase the likelihood of people taking the next step and actually to purchase your product or service. Make sure that your call-to-action is clear and concise and that it tells people exactly what you want them to do.

4. Target Your Audience

One of the great things about Facebook video ads is that you can target a specific audience that you think will be most interested in what you have to offer. This is done by targeting specific demographics, interests, and even behaviours. The more targeted your ad is, the more likely it is to be successful.

5. Test, Test, Test

Finally, don’t forget to test your video ad before you launch it. This will help you to see how it performs and make any necessary changes. You can test different versions of your ad to see which one is the most effective.

By following these tips, you can be sure that your Facebook video ad will be successful and that you will be able to make the most out of your investment.


As you can see, Facebook video ads offer a ton of benefits that’ll help your business achieve success. And whether you already have Facebook video ads or not, these are the tips you can follow to make the most out of them. So, what are you waiting for? Go ahead and implement Facebook video ads today!

Longhouse Media offers web design, digital marketing, and more to meet the wide variety of online marketing needs of different businesses. If you are looking for Facebook video ads help, work with us today!

Picture of Austin Mallar

Austin Mallar

Austin Mallar is the lead technology consultant at Longhouse Media. Since a young age, Austin has had a passion for all things tech, always taking it upon himself to understand how complex processes work. Austin has always been a disciplined learner and strives for perfection. From the young age of 12, Austin made a name for himself as a popular guitar YouTuber. Bringing his perfectionist mindset and aptitude for mastering complex systems Austin serves clients as our lead tech consultant. Austin is a veteran of the Computer Information Systems program at the University of the Fraser Valley. His main concentration of study is internet security, a surprisingly under-looked area in today’s Internet of Things day of age. Austin hopes that his academic background and problem solving skills will benefit businesses looking to leverage the internet, software and other technology to their advantage.

Leave a Reply

About Longhouse Media

Longhouse Media is a Canadian business located in Vancouver, British Columbia that serves new, growing and established businesses.   Longhouse provides customers with synergistic digital solutions that add value to businesses and personal brands.  We keep up to date on the latest technology and growth strategies so you can focus on running your business! Some of the services we offer are: websites, digital advertising on platforms such as Facebook and Google Adwords, social media management, video production and graphic design.

Recent Posts

Follow Us

Sign up for our Newsletter