Advertising

Graphic design team working on a logo for a business

What to Avoid When Creating a Logo for Your Business

Creating a business logo is an important step in establishing your brand identity. A logo serves as the face of your company and is often the first thing people notice about your business.  When making a logo, it has to be memorable, unique and should represent your business’s values and mission. However, there are certain …

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Digital marketing expert working on their computer setting up Google and Facebook ads.

How Do I Optimize My Pay Per Click Campaigns?

Image Source PPC campaigns are a great way to drive targeted traffic to your website and get instant results. However, the success of a PPC campaign depends on its optimization—if done right, it can help you maximize your ROI.  Understanding Pay-per-click (PPC) Campaigns Before optimizing your PPC campaigns, it’s essential to understand what they are …

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digital marketing agency

Guidelines to Better Understand Various Types of Digital Ads

For the past ten years, digital advertising has dominated the marketing sector, and this trend will only grow. Therefore, keeping up with the times is crucial for businesses, advertisers, and marketers!  But how are you supposed to stay on top of all the different digital advertising options? Ongoing research ensures they are fully aware of …

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