How SEO Helps Businesses Increase Brand Awareness

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It’s been proven that one of the most effective ways to improve brand awareness is through Search Engine Optimization (SEO). In this article, we discuss the various forms of SEO that have the greatest impact on brand awareness.
Search Engine Optimization illustration

Brand awareness is one of the main things marketers and businesses seek to improve. An increase in brand awareness provides a domino effect on business success, which is why business owners are willing to try all possible digital marketing strategies to boost it. 

It’s been proven that one of the most effective ways to improve brand awareness is through Search Engine Optimization (SEO). If you haven’t tried it yet, or you haven’t fully maximized its potential, here are some ways SEO helps increase brand awareness: 

Link Building

By now, you probably know how important it is to have a set of quality links between your website and other sites. This is because search engines use the links to crawl the individual pages on your site. When search engines like what they see, they can push your site’s ranking higher on the Search Engine Results Pages (SERPs). Additionally, the links on other websites not only help spread brand awareness but also gain you additional traffic that may lead to conversions. 

Keywords

SEO involves the use of keywords to make a website/webpage rank on SERPs. The logic behind the keywords used is that they’re the ones with the most search intent. An SEO strategy can help business owners come up with the right keywords to use based on analytics and search trends. Once you have these keywords, you can now come up with a good strategy that you can use in all your online properties. 

Screenshot of a lookup of Search Engine Optimization on Google Trends
Google Trends is a great tool for analyzing search terms/keywords on Google.
Screenshot of a lookup for Search Engine Optimization on Google Trends, showing related queries and topics.
Google Trends also tells you which related topics and search queries are also popular and possibly worth targeting.

Optimized Content

Having content is one thing, but having it optimized for SEO is another. Optimized content can make users find your page easily. In turn, this makes your content marketing even more valuable to your brand. SEO can create content that will provide clients with fresh, relevant information and satisfy search engines by ensuring all necessary elements and rules are followed. It’s like hitting two birds with one stone!

Target Audience

When you don’t have an SEO strategy in place, you’ll find it challenging to market to the right people. One of the reasons that little progress is made on brand awareness is because of the lack of information on the type of audience your business needs to target. Having an SEO strategy will give you insights about the people who are interested in your business, and this is where you can tailor your content in. 

Brand Image Promotion

How do you increase brand awareness when you don’t promote your brand? There are many ways to promote your brand, and you have to do it right. SEO can assert you more control over your brand image through content optimization, among others. It also helps you measure your success accurately through analytics that will allow you to determine the number of clicks, the amount of traffic and engagement you get, etc. 

Increasing brand awareness is crucial to the success of your business. It may seem tedious, but if you have the right SEO strategies in place, it will all be worth it. SEO is what helps your website rank higher on SERPs, reach your target audience, and increase your leads and conversion. Get in touch with Longhouse Media now for your SEO needs. We’re happy to help.

Austin Mallar

Austin Mallar

Austin Mallar is the lead technology consultant at Longhouse Media. Since a young age, Austin has had a passion for all things tech, always taking it upon himself to understand how complex processes work. Austin has always been a disciplined learner and strives for perfection. From the young age of 12, Austin made a name for himself as a popular guitar YouTuber. Bringing his perfectionist mindset and aptitude for mastering complex systems Austin serves clients as our lead tech consultant. Austin is a veteran of the Computer Information Systems program at the University of the Fraser Valley. His main concentration of study is internet security, a surprisingly under-looked area in today’s Internet of Things day of age. Austin hopes that his academic background and problem solving skills will benefit businesses looking to leverage the internet, software and other technology to their advantage.

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About Longhouse Media

Longhouse Media is a Canadian business located in Vancouver, British Columbia that serves new, growing and established businesses.   Longhouse provides customers with synergistic digital solutions that add value to businesses and personal brands.  We keep up to date on the latest technology and growth strategies so you can focus on running your business! Some of the services we offer are: websites, digital advertising on platforms such as Facebook and Google Adwords, social media management, video production and graphic design.

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