Digital Marketing

Digital marketing expert working on their computer setting up Google and Facebook ads.

How Do I Optimize My Pay Per Click Campaigns?

Image Source PPC campaigns are a great way to drive targeted traffic to your website and get instant results. However, the success of a PPC campaign depends on its optimization—if done right, it can help you maximize your ROI.  Understanding Pay-per-click (PPC) Campaigns Before optimizing your PPC campaigns, it’s essential to understand what they are …

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Reasons to Have Facebook Ads in Your Digital Marketing Strategy

Social media has become an integral part of most people’s lives. Whether it be posting pictures with friends, watching videos, or liking a status update, the average person spends at least two hours per day on social media sites such as Facebook and Instagram. This is why it’s no surprise that Facebook ads have become …

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Guidelines to Better Understand Various Types of Digital Ads

For the past ten years, digital advertising has dominated the marketing sector, and this trend will only grow. Therefore, keeping up with the times is crucial for businesses, advertisers, and marketers!  But how are you supposed to stay on top of all the different digital advertising options? Ongoing research ensures they are fully aware of …

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