How Social Media Increases Sales: Strategy + Content + Consistency = Profit
According to VisionCritical, a customer intelligence company, 4 out of 10 Facebook users have purchased a product or service that they have interacted with on the platform.
Did you know that according to Demand Gen (2016), 47% of buyers view 3-5 pieces of content before taking a purchase decision to the next level?
Having a consistent and coherent social media plan will increase your businesses bottom line profits and is hands down one of the best ways you can crush the competition in your industry.
Social media is difficult to master and if done poorly, can be a detriment to your brand. If you implement this three input formula, your campaign will be successful and your business will reap the rewards.
The Formula for Social Media Success: Strategy + Content + Consistency = Profit
Social Media Strategy:
What industry is your business in? What stage is your business at? Who is your target audience? These are just some of the questions you need to ask yourself when formulating a social media strategy.
It is important to consider the industry you are operating in and to investigate the norms that exist on social media for companies like your own (this isn’t to discourage you from taking a unique approach with your social media strategy, however it is always wise to get some inspiration). If your business is in its infancy, growing, or has been around for decades, you will need to customize your strategy accordingly. Established companies with extensive histories can define their objectives in different ways such as to ‘evoke nostalgia’ where as new businesses may opt for ‘generating buzz’.
The strategic planning part of the formula is critical as it assures you are not about to waste your time and money developing a steady stream of consistent, high-quality content that is at-ends with your objective and won’t result in the sales you desire.
Social Media Content:
On social media, content is king. Poor photos and videos are detrimental to your business. If your content is cheap or mindless, your brand will be thought of as such. Investing in high-quality video production and photography is necessary to stand out in the vast ocean of social media. 77% of the US population is on social media and they are constantly bombarded with content from brands vying for their attention; in order to stand out on Facebook, Instagram, Twitter and Pinterest, you will need to employ an aggressive strategy that makes people want to choose YOUR business.
As mentioned at the beginning of this article, 47% of buyers view 3-5 pieces of content before making a purchasing decision. You need to leave a good impression to secure those sales. Leave that impression and increase your sales by investing in a constant stream of high-quality content for your feeds.
Check out some shots we took for some of our past clients Pure 5 Wellness Hub and Enviroleach Technologies Inc.
Social Media Consistency:
What good is social media marketing if you don’t have an audience to see your posts? This is where digital brand-building comes in; digital brand-building is the process of developing a following of prospective future customers using social media platforms such as Facebook pages, Facebook groups, Instagram, Twitter and Pinterest. In order to foster these connections, you need the aforementioned high-quality content, but also you need to be consistent with your flow of content. A steady supply of content is key to staying connected and remaining on the mind of your followers.
Consistency allows for followers who aren’t immediately interested in your products to keep you in the forefront of their mind until they escalate from a ‘want’ to a ‘need’. Once the consumer needs your product, they will send you their dollars!
Profit From Social Media:
A strong social media presence can make a business that makes $100,000 a year look like it makes $2,000,000 a year; and when customers think you’re making millions, they will trust you with their money. A cycle that plays in your favour.
Making use of social media marketing is not an option any longer. Even if your industry is not saturated with competition, maybe you’re the only business that offers your product or service; you still need to leverage social media as it is a low-cost option to getting information out about your business! In saturated markets, where consumers have choice, they will almost always go with the business that looks the most credible. Using content shot by a professional photographer and videos produced by a quality videographer will capture sales from your competition and secure your place in the market.
Did you know that one of Google’s primary algorithm factors that determines how you get ranked on their search engine is based on your social media presence? The more consistent your posts and high-engagement/shares of your content results in you shooting up the rankings!
Longhouse’s Social Media Managers: Social Media Management and Content Creation Services
Longhouse is more than just a media company, our skilled team includes videographers, photographers, and high-level social media specialists who can take your business to the next level. Located in Langley, BC, Longhouse serves the Lower Mainland and the Fraser Valley with these services. Other local businesses are beginning to recognize the value of high-quality content marketing.
If you would like to give social media and content marketing a try, partner with Longhouse.
We would love to have a zero-obligation chat with you. Reach out to us through our contact page.