You’ve probably noticed the sudden spike in Facebook video ads lately. You probably got hooked into some of them too, watching the videos from start to finish. It’s also highly likely that after watching the video ad, you either wanted to know more about the company and the product or even buy or subscribe to it.
Indeed, Facebook video ads are gaining popularity. Obviously, there’s a good reason for this. They can be considered more effective than the classic image-based ads. There’s just something about seeing models demonstrating how a product is used that gets you hooked, right?
If you own a business, you might be considering venturing into this new form of advertising and we’d love to help you with that! In this article, we’ll give you basic tips on how you can get started in Facebook video ads and how you can create your very first profitable and successful Facebook video ad campaign.
The First Step: Create an Appealing Video (Of Course!)
There is a lot of content on Facebook, both personal posts and sponsored ones. Anyone can get easily distracted. Furthermore, the attention span of users is very short. If your content is unable to engage them in the first few seconds after first seeing it, then they’re unlikely to keep on looking, reading, or watching.
Needless to say, if you want to try Facebook video advertising, you need to create a video—and a good video at that. This video should not have good quality and visuals alone. It should also follow best practices in Facebook advertising. This pertains to ideal video length, allowable content, and even text.
Carefully plan how you want your video ad to look. Will it be a live-action video? Will it be vector-based? Are you going to have actors speaking or you’ll apply a voice-over instead? If this is your first time, it’s best to start small and simple. You don’t even need to hire an entire team of videographers. You can actually shoot a video using your mobile phone. The key here is to, again, carefully plan how you will execute the video. Also, make sure that you edit your video properly and sufficiently.
Some of the kinds of videos you can explore include the following:
- An informational video that simply features a particular product or service
- An educational video that features or elaborates on any kind of information
- A testimonial video showcasing real people talking about your company, service, or product
- A demo video showing how your service or product is applied or used
Next Step: Create a Campaign and Maximize Split-Testing
Now that you have a video and the content to use for advertising, it’s time to set up your campaign. Creating a campaign for your Facebook video is pretty much like setting up other campaigns. You need to set up a target audience and budget. It will also help to do split-testing to see if one campaign strategy is better than another.
If you’re looking to hire a digital marketing agency, Longhouse is your best option. Get in touch with us today to see how we can help.