Reasons to Have Facebook Ads in Your Digital Marketing Strategy

woman using facebook

Social media has become an integral part of most people’s lives. Whether it be posting pictures with friends, watching videos, or liking a status update, the average person spends at least two hours per day on social media sites such as Facebook and Instagram.

This is why it’s no surprise that Facebook ads have become a staple in many companies’ marketing strategies. However, many businesses are still not using this powerful tool because they don’t know the benefits and how to use them effectively.

Let us shed some light on why you should use Facebook ads if you haven’t already.

What Are Facebook Ads?

Facebook ads are a type of online advertisement that can promote your business, product or service. When someone clicks on one of these ads, they will be taken to a targeted page on Facebook where they can learn more about what you’re offering.

While many people use Facebook as a social media site for connecting with friends and family, more businesses are using it for advertising purposes than ever before. This is because Facebook ads are a great way to reach your target audience and convert them into customers.

Why Choose Facebook Ads?

Facebook ads are one of the most effective forms of online advertising. These ads have a relatively low cost per click (CPC) and can help you reach your target audience with minimal effort.

Facebook is also a trusted brand, meaning people are likelier to click on its ads than on other websites. This makes Facebook a great place to start advertising if you’re starting or want to expand your business’s reach quickly and easily.

Reasons Why Facebook Ads Are a Great Choice for Your Business

Facebook Ads have been around for a while, but it’s still one of the most effective ways to promote your business. It’s a highly targeted way to reach your audience and can be incredibly effective when used correctly.

But why should you consider using Facebook Ads in your digital marketing strategy? Here are three reasons why:

  • Cost Effective: It’s highly cost-effective compared to other advertising platforms. With Facebook, you can target your ads to specific audiences, which means you won’t have to pay for views from people who aren’t interested in what you’re selling.
  • You Can Reach Your Target Audience: If you want to reach a specific demographic or geographical area, you can easily set up your targeting parameters accordingly.
  • You Can Be as Creative as You Want With Your Ad Copy and Images: Facebook Ads allow you to customize your ad copy and images. This means that you can be as creative as you want with your ad copy without worrying about strict regulations like those imposed on traditional advertising platforms.
  • Facebook Ads Are Easy to Set Up and Monitor: Facebook Ads are easy to set up, monitor and manage. You can create a campaign in just a few minutes—all you need is your ad budget and basic information about your target audience. Once you’ve launched the campaign, Facebook will start showing it to people who match your targeting parameters. 
  • The Results Are Immediate: This is one of the best things about Facebook Ads. The results are immediate, so you’ll know immediately if your campaign is successful. You can also set up conversion tracking so that you know exactly how many sales it’s generating for you.


Facebook ads are an excellent way to promote your business. They help you reach a new audience and can ultimately drive more traffic to your website. They are also relatively affordable and easy to set up. As with any advertising, it’s important to research and create an effective campaign. If you do that, then Facebook ads can be a great way to grow your audience.

We create the best Facebook video ads. Longhouse Media is fully dedicated to understanding the nuts and bolts of this new advertising platform. We’ve helped countless businesses grow with Facebook ads and would love the opportunity to do the same for you.

Austin Mallar

Austin Mallar

Austin Mallar is the lead technology consultant at Longhouse Media. Since a young age, Austin has had a passion for all things tech, always taking it upon himself to understand how complex processes work. Austin has always been a disciplined learner and strives for perfection. From the young age of 12, Austin made a name for himself as a popular guitar YouTuber. Bringing his perfectionist mindset and aptitude for mastering complex systems Austin serves clients as our lead tech consultant. Austin is a veteran of the Computer Information Systems program at the University of the Fraser Valley. His main concentration of study is internet security, a surprisingly under-looked area in today’s Internet of Things day of age. Austin hopes that his academic background and problem solving skills will benefit businesses looking to leverage the internet, software and other technology to their advantage.

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About Longhouse Media

Longhouse Media is a Canadian business located in Vancouver, British Columbia that serves new, growing and established businesses.   Longhouse provides customers with synergistic digital solutions that add value to businesses and personal brands.  We keep up to date on the latest technology and growth strategies so you can focus on running your business! Some of the services we offer are: websites, digital advertising on platforms such as Facebook and Google Adwords, social media management, video production and graphic design.

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