This will be a quick write-up to answer your question “What is Google Business” and why you definitely should sign-up for a Google verified ‘MyBusiness’ Listing.
Google Business is a Verification Platform That Allows Business Owners to Do 3 Things
The three things that Google MyBusiness allows a business owner/manager to do are:
- Verify that they are a legitimate business
- Begin accumulating customer reviews
- Showcase important information about their business
Each of these three benefits of having a Google MyBusiness profile has an added benefit. A major SEO boost.
A Verified Google Listing Gets you Higher Google Rankings (Improve Your SEO)
Google’s job is to send searchers to the most reliable, trustworthy website for the search terms that have been entered. There is nobody Google trusts more than themselves so it is natural for them to weigh their own platform into search rankings quite heavily.
Think about it this way; would Google rather send someone searching for “Plumber in Vancouver” to a business who does not have a verified address on file or one who has already been mailed a verification code to said address? Would Google rather send searchers to a profile with 100 5-star reviews on their platform or a business who isn’t even signed up for their platform?
These questions are quite redundant so the answer is obvious. If you do not have a Google Business account.. sign up for one today! This is one of the best ways to improve your website’s search engine rankings.
If you would like to learn more about SEO, check out our past article titled “Do I Need SEO for my Business?” or if you would just like someone to improve your Google rankings for you.. check out Longhouse Media’s Search Engine Optimization services.