5 Tips For Writing a Facebook Ad Copy for Conversions – Our Guide

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With over 1.09 billion users on Facebook, it's become the best platform to advertise your business on. To achieve successful Facebook ad campaigns, the ad copy needs to be optimized for conversions. This blog post will provide 5 tips for better Facebook ad copy.
Screenshot of an example Facebook ad for Valley Laser Eye Centre

Facebook is a powerful digital platform. Statistics show that approximately 1.09 billion active users are on Facebook almost every day. 

In fact, you can utilize this social media channel both on a personal and business level. For your business account, you can consistently post ads, respond to customers’ queries, and engage with your prospects. 

Given the scope of Facebook and what you can do on this platform for the benefit of your business, it’s about time to create more Facebook ads. Below are five tips for writing a Facebook ad copy that will increase your sales conversion.

1. Align the ads with your campaign goals.

As with any marketing plan or business undertaking, it is vital that you start with your goals. This means that you have to figure out what you aspire to achieve out of your campaign. For your Facebook ads, you may be aiming to drive website traffic, generate leads, or convert sales. Whatever it is, make sure that you align your Facebook ad copy to your campaign goals. It will not make sense to create an ad that doesn’t yield positive results for your business.

2. Target your ads to a specific, smaller audience.

Your goal is to reach out to your audience and convert prospects into sales. Without the audience in mind, you won’t be able to create an effective ad copy. You need to consider the demographics of your target audience. If you’ve done due diligence and established your buyer persona, you’ll be able to write a highly effective Facebook ad that will benefit your business.

3. Create great and fitting visuals.

Once you’ve set your goals and known your target audience, you can now get into the specifics of your Facebook ad creation. First, consider the visual aspect of your ad. Many businesses don’t always have great images at their disposal. That said, you have to do what it takes to produce quality visuals and incorporate these elements into your ad copy. When drafting ad copy, play around with the placement of the text in consonance with the imageries. When utilized correctly, you’ll be surprised at how your ad copy turns out to be visually appealing and engaging.

Using media such as video testimonials is a powerful way to further engage your target audience and successfully lead them to your landing page or website.

4. Use simple and concise language.

As far as the content is concerned, your goal is to create texts that are legible and understandable. This is why it is vital that you use concise and straightforward language for your Facebook ad copy. You want to convey a clear message that your target audience understands. Simplicity, brevity, and clarity are the key to an effective ad copy. Make sure that you do not compromise content with great taste. As much as you want to keep it simple, you also need to make the content as striking as possible.

5. Evoke the audience’s emotion.

One manifestation of a successful ad copy is how it’s capable of evoking the audience’s emotion. When you can stir your customers’ emotions and move them to take a particular action, this means that your ad copy is powerful. Make sure that you tell a story, ignite the customer’s passion, amplify their needs, and suffice their cravings through your ad copy.

Final words

Creating a Facebook ad is one thing, and writing a copy to increase your conversion is another. Consider the tips mentioned above will help you write an excellent Facebook ad copy that will increase the conversion rates of your business. 

If you’re looking for a facebook advertising agency in Langley, BC to help you effectively engage customers with ads, get in touch with longhouse today! We’re happy to help.

Keenan Beavis

Keenan Beavis

Keenan Beavis is a Growth Consultant with Longhouse Media. Longhouse’s services include websites, digital marketing, social media management, videography and graphic design. Past projects of Keenan’s include, a YouTube channel where he was awarded for being the 27th most viewed YouTuber in Canada and a chain of online niche clothing stores under the banner of ‘JK Design Team’. Realizing his aptitude for developing businesses online, Keenan decided to help others grow their businesses and personal brands through technology by founding the media company, Longhouse.

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About Longhouse Media

Longhouse Media is a Canadian business located in Vancouver, British Columbia that serves new, growing and established businesses.   Longhouse provides customers with synergistic digital solutions that add value to businesses and personal brands.  We keep up to date on the latest technology and growth strategies so you can focus on running your business! Some of the services we offer are: websites, digital advertising on platforms such as Facebook and Google Adwords, social media management, video production and graphic design.

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