A business name is not the same as a brand, as there’s more to a brand than just a name. A brand makes the business experience for customers, and it stands for something. A brand gives an added value to the products and services, which makes the customers want to buy more.
You may have a new business with a small budget that doesn’t allow for excessive branding. Well, you can! Size doesn’t matter, and everyone has the potential to be a brand.
In a highly competitive market, consumers can choose from hundreds of companies. However, consumers these days are craving for authenticity. That’s what most corporations struggle with, and that’s how you can start building your brand—coming across as an authentic brand.
To begin, start thinking about who you are and what’s the purpose of your business. What would people associate with your business? What are your unique selling points?
When you identified your business’s purpose, and what you want your business to achieve, think about how you can communicate that to your target clients. It’s time to bring your brand to life. The following can help you transform your small business into a brand:
1. Use consistent design
From your website to your emails to marketing materials, there should be a consistent design element. Perhaps your business’s color is green? Then you should consistently use the color green in all your materials. Eventually, the color will be associated with your brand and make it easier for customers to remember you.
2. Build a community
Most likely, you will meet more people on social media. You can leverage its platforms by creating a community dedicated to your target customers. You can start a page or a group with little to zero budget and start sending out your message. The more you communicate with your customers, the more they engage with you. This increases your visibility that helps ensure recognition.
3. Keep your ideal client in mind
You need to identify a specific target group—your ideal client. It is essential to know what type of customers you are appealing to so you can better design your brand. Targeting everyone is like targeting no one at all. Your customers need to feel that you are directly talking to them, and this makes your brand more authentic.
4. Build up your website
Most people spend their time online, so even as a small business, it is essential to have a website, as it is your digital storefront.
When you build your website, it should have a consistent brand image. Make sure that it has a professional appearance, and visitors will easily find information about your products and services. It should provide the best user experience, so visitors will keep coming back. It is also important to implement an SEO strategy to ensure your website ranks well on Google.
Even as a small business, you can start building your brand image. Know who you are and why you created your business in the first place. Identify your target client and design your brand based on how you can address their needs.
If you’re looking to hire a digital marketing agency, Longhouse is your best option. Get in touch with us today to see how we can help.