Creating a business logo is an important step in establishing your brand identity. A logo serves as the face of your company and is often the first thing people notice about your business.
When making a logo, it has to be memorable, unique and should represent your business’s values and mission. However, there are certain things that you should avoid when creating a logo for your business. These are:
Clip Art
One of the most common mistakes businesses make when creating a logo is using clip art. Clip art is pre-made illustrations often found online or in design software. While clip art may seem like an easy solution for creating a logo, it can make your logo look generic and unprofessional.
Instead of using clip art, consider using a design software to create a custom logo. You can also hire a graphic designer to ensure that your logo will look professional.
Too Many Colours
Another mistake businesses usually make is using too many colours on their logo. While it may be tempting to use a variety of colours to make your logo stand out, it can make it look cluttered and confusing. Instead, choose a simple colour scheme that is eye catchy and matches your business’s values and mission.
Complicated Fonts
Choosing the right font for your business logo is important. However, using a complicated font can make your logo difficult to read and unmemorable. Rather than a complex one, choose a simple font that is easy to read and represents your business’s values and mission.
Stock Images
Using stock images is another mistake that businesses make when creating a logo. Stock images are pre-made images that are often found online or in design software. Like clip art, they may seem like an easy solution, but they can make your logo look generic and unprofessional.
Again, hiring a graphic designer can help you solve this. You will have to discuss your branding with them and give an overview of your company so they can create a logo that fits your business.
Being Too Trendy
While it may be tempting to follow the latest design trends when creating a logo, it can make your logo look dated and unprofessional in the long run. A timeless business logo that reflects your business’s values and mission is always the way to go.
Being Too Complicated
Finally, it is essential to avoid creating a logo that is too complicated. Logos with complex text and visual attributes can be difficult to remember and can make your business seem unapproachable. We suggest choosing a simple design that is easy to remember to improve brand recognition.
Final Takeaway
In conclusion, creating a logo for your business is an important step in establishing your brand identity. We hope that by following our tips, you can create a logo that is memorable, professional, and represents your business in the best possible way.
Longhouse Media can help you create a logo that suits your business. We offer logo creation services and other solutions to market and improve your brand. For quotes, contact us today.
