3 Steps to Create an Effective Sales Funnel That Will Grow Your Business
An average web page bounce rate is 55%. This means that 55 of every 100 website visitors will leave your page without interacting with any of its elements or going past the first page. More than just a troubling statistic for business owners, it is critical that advertisers understand this number as well.
Imagine you are running an effective Facebook advertising campaign but 55% of your website clickers are immediately turning away from your content! Valuable money wasted; raising your cost per conversion and potentially leading to that person never giving your ads/website another shot.
Running an effective digital sales funnel is difficult but if you follow these 3 steps, it can be made simple.
The 3 Steps That are Crucial to Growing Your Business: Video, Internet Advertising and a Landing Page
In order to escalate a prospective customer to a sale, a business must:
- Create the want
- Offer a solution
- Install urgency
- Call to action
The way to create the want, offer a solution, install urgency and call to action is to use video content, Facebook or Google ads and then lead interested consumers to a concise landing page (which is a one-page website with product specific information)
In the next section I will break down the three pillars that are necessary to create an effective sales funnel for your business; video production, internet ads and landing pages. Using these three tools will escalate consumers to sales quickly and efficiently in terms of a dollar per acquisition basis.
Why Are Videos, Internet Ads and Landing Pages Important to Growing My Business?
A high-quality business video, expertly targeted digital ads and a concise landing page is the most cost-effective way to gain new clients. Instead of spending $10,000 on a package of radio/newspaper ads where it is nearly impossible to track conversions, are untargeted and often tuned out, your business can invest in a digital sales funnel that can show you real-time results! When you see it’s working you can pour more gas on the fire by spending a few more dollars and scale your business at the pace you desire.
Step one of the funnel is to capture your target audience’s attention. Without audience attention, your advertising efforts will be fruitless; you may end up spending money for having your ads scrolled over.
Videos work effectively as they capture your target’s attention and is a medium that is easily digestible. The audio and visuals can install a firm need for your product. Your video, depending on strategy can also begin to introduce the solution your business provides.
Advertising on platforms such as Facebook and Google is an invaluable tool for your business. These platforms have a ridiculous (creepy) amount of information on the entire population. We as business owners can license this information relatively cheap and capture a very effective ad-spend.
As opposed to other advertising mediums such as radio and newspapers, you will know exactly who is receiving your advertising. The beautiful part of how effective digital advertising is, is the amount of money you will save. If you do not have the time to learn how to advertise on Facebook or with Google AdWords, that is ok; the money you can save switching your advertising to this form will give your marketing budget flexibility to include the paying of an ads expert.
We run ads that use high-quality video content to capture attention and create the want. Then in the text component of the advertisement we write out the solution that the business is offering. It is always important to end an ad with the installation of urgency; tell viewers that there are limited spots available for your service or that the promotion is ending soon!
A landing page is a one-page, concise website that promotes a single, specific product or service. As mentioned at the beginning of this article, 55% of website visitors open a web page and immediately close it without delving in. A landing page removes the bounce rate problem as it serves as a ‘spoon fed’ version of your website.
To have an effective landing page you need to:
- Be concise
- Be easy to navigate
- Offer a quick and easy payment solution
Additionally, you can include a count down timer or show how much stock you have left in order to reinforce the urgency to take action NOW.
The last thing you want as a business owner is someone to be 90% committed to buying your product but then to defer purchasing and then forget about it! All that work and money for nothing.
Simply Put: “Why Should I Invest in Videos, Internet Advertising and One-Page Websites?
Landing pages when paired with advertising on Facebook or Google is the most trackable, cost-effective and targetable form of marketing available to business owners and managers. Local businesses are finally starting to realize that investing in internet marketing is a valuable opportunity that needs to be considered.
Do you have a partnership with a business that can help develop your digital sales funnel? Reach out the Longhouse Consulting and get started on growing your business today.