Gibraltar Construction | Canadian Digital Adoption Plan | Longhouse Media Case Study

Gibraltar Construction is a local construction company specializing in building medical and dental offices as well as tenant improvements. They have been recognized as one of Canada’s Top Growing Companies, ranking No. 380 in the 2020 Report on Business.

The Challenge: Growing a Digital Footprint

Gibraltar Construction faced the challenge of expanding its digital footprint. Despite their strong reputation, they recognized the need for some strategic marketing to keep pace with industry trends and consumer behaviour. This led Gibraltar Construction to seek out the Canadian Digital Adoption Plan (CDAP) and work with us to leverage the program and grow their business.

The Solution: How We Addressed Their Strategy Needs.

Our strategy in the CDAP report was created to align with Gibraltar Construction’s unique business needs and industry landscape. It was important that the report reflected the company’s specializations in Financial and Medical office construction.

Within Gibraltar’s CDAP plan, our team identified competitors’ digital presence, strengths and weaknesses, as well as auditing of the company’s existing social media, SEO, digital advertising, and visual content. After highlighting the competitors’ strategy and Gibraltar’s current digital position, we then created an extensive action plan for them to expand their digital footprint and get results.

The Implementation Process: Time To Get Results.

Implementing the CDAP report’s findings requires a strategic and phased approach. We provided a clear roadmap to ensure results.

1. Phase 1: Discovery 
   • Read about the report’s findings and learn about:
     1. Read about your competitor’s current strategy.
     2. Recognize your current business strengths and weaknesses. 
     3. Learn about the recommended strategy.
        
2. Phase 2: Implementation
   • Decide what part of the business you should adjust first.
     Consulting a third-party marketing partner such as Longhouse Media can help take that headache away.
   • Utilize a content calendar for social media.
   • Develop high-quality visual content (photos/videos).
   • Implement SEO best practices on the website.
     
3. Phase 3: Monitoring & Optimization
   • Monitor performance using analytics tools.
   • Adjust strategies based on real-time insights.
   • Continuous to optimize for better results.
     
4. Phase 4: Long-Term Growth & Sustainability
   • Explore new digital channels and trends.
   • Focus on continuous improvement and innovation.

– Gibraltar Construction

What is a Canadian Digital Adoption Plan (CDAP)?

The Canadian Digital Adoption Plan (CDAP) is a government-funded initiative designed to level the playing field for Canadian small businesses. The plan aims to uncover a business’s strengths and highlight opportunities to stand out in the market and generate more leads, effectively recession-proofing a business.

The program offers:

• A comprehensive marketing audit of current efforts
• A deep-dive competitor analysis
• A 12-month implementable action plan to grow your business

The program also covers 90% of the marketing plan which includes growth opportunities such as: 

• Search Engine Optimization (SEO)
• Public Relations
• Digital Advertising
• Social Media
• Content (Photography and Video) 

In addition to the core offerings, the CDAP program also provides bonuses such as a $7,300 wage subsidy to hire a student for plan implementation and an interest-free loan of up to $100,000 for five years. 

At Longhouse, we are a proud Digital Advisor, assisting businesses in applying for the CDAP program and getting the funding they need to GROW THEIR BUSINESS.

To read more of Longhouse Media’s case studies, click here.