How to Create a Strong Brand For Your Business

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The heart of every business is not only its people but its brand. It is a way of defining your business to yourself, your employees, and your audience.
Laptop branding

Branding is one of the most crucial parts of all businesses – regardless of the business size. The true power of branding is often taken for granted, even though many small businesses understand the importance that it has.

The heart of every business is not only its people but its brand. It is a way of defining your business to yourself, your employees, and your audience. Most people only view branding as simply being their business’s identity. However, branding actually symbolizes the core values of the business itself, not just the overall appearance. If your branding is not clearly defined, your business can come across to the audience as insincere. You want to connect with your audience on a personal level. To put it simply, you want to appeal to customers that share the same values and beliefs as your brand. A brand that has a strong brand and a solid identity can promote loyalty and advocacy among the audience, which is something that your brand should strive for.

By implementing a few tactics and making a few adjustments to your current strategy, you too can create a strong brand for your small business. Listed below are some tips that will help you to build a strong brand for your business:

1. Understand Your Brand

The key to creating a strong brand is to get to know it first. Consider the product or service that your business offers, determine the market it is in, and figure out your customers’ needs and concerns.

2. Give Character to Your Brand

Just like humans, your brand’s character should be made up of beliefs, values, and goals that make it stand out from the crowd. Each person has their own personality which dictates their behaviour in various situations. The same notion also applies to your brand. This is why it is imperative that you truly understand your brand’s character.

3. Define the Purpose of Your Brand

Think about what your brand is hoping to achieve. In other words, define the purpose of your brand. This is so that you are able to establish where your brand stands and the direction in which it should go.

4. Strive For Long-Term Relationships With Customers

The key to having a successful brand is to maintain long-term relationships with customers. Honesty is the base of any relationship. Therefore, you need to be clear on who your brand is and stay true to that when you interact with your customers.

5. Use a Consistent Voice

The way that you speak to your customers says a lot about the type of character your brand has. By using a consistent tone of voice, your customers will gain a better idea of your brand’s character. This way, they will know what to expect from your product or service.

6. Be Authentic

It can be tempting to want to try to imitate successful brands. However, you want to establish a unique and distinctive identity for your brand. In fact, many corporate brands are attempting to appear more like small companies to attract customers that prefer independent establishments. That being said, the best thing that you can do for your brand is to be authentic so that genuine connections can be developed.

7. Be Unapologetically Yourself

One of the perks of running a small business is the ability to be flexible. Unlike large corporations that restricted by layers of decision-making officials, you can adapt to cater to the ever-changing needs of your customers. The point is that you should never try to be something that you are not.

8. Stay True to Your Branding

In the highly-competitive world of business, there might be times that you consider cutting down prices to steal customers from your competitors. However, doing so can weaken your brand positioning and potentially ruin what you have already established with your branding. Instead of offering discounts, it is better to come up with new promotions to highlight your brand’s identity.

9. Don’t Give Everything Away

Branding is much more than just plastering your logo on everything. Instead, leave some room for your customers to find out more about your brand themselves. This way, your customers will be more curious and intrigued about your business. As they uncover what your brand is all about, they too can become your ambassadors in sharing what they have found.

If you’re looking for help with your business branding, schedule a consultation with us today! We’re happy to help.

Austin Mallar

Austin Mallar

Austin Mallar is the lead technology consultant at Longhouse Consulting. Since a young age, Austin has had a passion for all things tech, always taking it upon himself to understand how complex processes work. Austin has always been a disciplined learner and strives for perfection. From the young age of 12, Austin made a name for himself as a popular guitar YouTuber. Bringing his perfectionist mindset and aptitude for mastering complex systems Austin serves clients as our lead tech consultant. Austin is a veteran of the Computer Information Systems program at the University of the Fraser Valley. His main concentration of study is internet security, a surprisingly under-looked area in today’s Internet of Things day of age. Austin hopes that his academic background and problem solving skills will benefit businesses looking to leverage the internet, software and other technology to their advantage.

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About Longhouse Consulting

Longhouse Consulting is a Canadian business located in Vancouver, British Columbia that serves new, growing and established businesses.   Longhouse provides customers with synergistic digital solutions that add value to businesses and personal brands.  We keep up to date on the latest technology and growth strategies so you can focus on running your business! Some of the services we offer are: websites, digital advertising on platforms such as Facebook and Google Adwords, social media management, video production and graphic design.

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