If you want to scale your Facebook advertising efforts, then it is crucial that you go about it very carefully. One of the most important things that you need to understand is that you cannot just spend more money and expect better results overnight.
Even though you want to reach a wider audience, you should still make sure that your potential customers are those that will add value to your business, and it is those customers that you should be focusing your efforts on. When it comes to navigating the tricky Facebook algorithm, there are some principles that you need to take into consideration. Here are a few Facebook marketing and advertising strategies to help propel your business:
Moderately Increase Your Facebook Ads Budget
While it is true that more funds are necessary for scaling your Facebook advertising, you have to be smart about your decisions on how, when, and where to apply those funds. Even if your ad has been performing well, you cannot simply throw in more money and expect the same outcomes. The fact is that Facebook optimizes your ad sets as time goes on, which means that your ad will perform better over time.
Therefore, spending more money on an ad will not do anything for you. In fact, it can confuse the algorithm and results in your ROI significantly dropping. You have to make sure that the ad will continue to produce a high ROI as you increase your spending. Therefore, it is recommended that you only increase your spend to a certain extent rather than spending a huge sum of money all at once. After all, scaling up too fast can do more harm than good for your ad.
Take Advantage of Facebook Audience Insights
With an infinite amount of Facebook users, the data on those users can be invaluable to your marketing and advertising efforts. You can easily access to this insightful data by using Facebook’s Audience Insights tool. To do this, click on “Audience Insights” on your Ad Manager page, then you can go ahead and fill in the custom audience details for the ad that you wish to scale. Through this tool, you will gain more insights on your potential customers’ preferences and needs so that you can successfully expand your reach. In addition, you will get to discover what pages your target customers are most likely going to follow. This type of information can be extremely useful as it can help you locate a new group of audience that may be interested in your ad.
Discover Similar Audiences Within Your Facebook Ad Manager
Facebook can also track the tasks that a user performs on your site after they engage with your ad as well. It can automatically analyze the activity data and bring about a larger target audience based on those actions. For example, if the majority of purchases made on your website is from university-graduates living in New England, Facebook can then use this information to create a similar but larger audience that you can target. To do this, you can click on “Create a Custom Audience” under the “Audience” tab.
Then, you can begin with selecting your strongest similar audience, which can be from your customer purchase list, website visitors, among others. After the data is uploaded, Facebook will match the data to some relevant profiles on Facebook. What you need to do now is to determine the size of the audience in order to specify the post reach, from 1% to 10%. Note that the higher the percentage, the lower the quality of your audience.
If you’re looking for help with your Facebook advertising, get in touch with us today! We’re happy to help.