Marcus Soares Brazilian Jiu-Jitsu: A Longhouse Media Case Study

Approximately 40 members of Marcus Soares BJJ Team in Vancouver

Marcus Soares BJJ took a leap of faith and trusted Longhouse very early into our businesses launch. It brings me a lot of joy to write this update after approximately 18 months of partnering up to grow their business. Over 140 new registrations later, Marcus Soares BJJ has begun offering more class times and programming options to accommodate the growth of the studio. We look forward to continuing forward with our digital marketing strategies and further supporting the growth of Brazilian Jiu-Jitsu in Canada.

Angler fish logo for Marcus Soares BJJ
Marcus Soares Brazilian Jiu-jitsu logo

Our Challenge: Increase New Student Enrollments in Vancouver and Langley

Marcus Soares Brazilian Jiu-Jitsu is a multi-location martial arts studio that offers BJJ classes for adults and children as well as both male and female-only programming.

Our goal was to leverage digital advertising to grow the existing location’s membership as well as to launch the new Vancouver location in Yaletown.

The Solution: Facebook Advertising, Instagram Advertising and Video Production

In order to have optimal success with our Facebook advertising campaign we created high-quality videos to run as the advertisements.

Marcus Soares BJJ – Vancouver Grand Opening

After a comprehensive conversation where we discussed goals and opportunities, we opted to strategically curate custom campaigns that target each demographic individually.  Our simultaneous ad groups targeted men-only, female-only and the parents of children, with ads designed to resonate specifically with each of the specified demographics.

We opted for the aforementioned strategy as it was cost-effective for our budget and we were able insure that each click was a qualified lead genuinely interested in signing up for Brazilian Jiu-Jitsu classes in Langley or Vancouver.

For the launch of the new Yaletown location in Vancouver we chose to spend a bit more money and to build buzz around the grand-opening event.  For this we targeted a broader set of people so that more individuals would be exposed to the brand and ideally turn into a future conversion. We were able to use Facebook re-targeting in order to come back to people who had shown an interest in these prospecting ads.

We found through experimentation and refinement that Facebook and Instagram had a similar return on investment so we have continued using both platforms.

Marcus Soares Student Testimonials Video

The Numbers: Do Our Media Strategies Work?

  • 140 New Memberships
  • 9395 Targeted Website Clicks
  • 300%+ Return on Investment

The Partner’s Thoughts on Our Marketing Results

“Longhouse Media was amazing at explaining the benefits of all of the different options there are when investing in growing a business.  We followed Keenan’s recommendation and chose to do online ads which has grown our business impactfully.”

Dana Alway – Marcus Soares BJJ

Marcus Soares and Dana Alway smiling at the camera
Marcus Soares and Dana Alway of Marcus Soares BJJ

To read more of Longhouse Media’s case studies, click here.

Picture of Keenan Beavis

Keenan Beavis

Keenan Beavis is a Growth Consultant with Longhouse Media. Longhouse’s services include websites, digital marketing, social media management, videography and graphic design. Past projects of Keenan’s include, a YouTube channel where he was awarded for being the 27th most viewed YouTuber in Canada and a chain of online niche clothing stores under the banner of ‘JK Design Team’. Realizing his aptitude for developing businesses online, Keenan decided to help others grow their businesses and personal brands through technology by founding the media company, Longhouse.

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About Longhouse Media

Longhouse Media is a Canadian business located in Vancouver, British Columbia that serves new, growing and established businesses.   Longhouse provides customers with synergistic digital solutions that add value to businesses and personal brands.  We keep up to date on the latest technology and growth strategies so you can focus on running your business! Some of the services we offer are: websites, digital advertising on platforms such as Facebook and Google Adwords, social media management, video production and graphic design.

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