Marcus Soares BJJ took a leap of faith and trusted Longhouse very early into our businesses launch. It brings me a lot of joy to write this update after approximately 18 months of partnering up to grow their business. Over 140 new registrations later, Marcus Soares BJJ has begun offering more class times and programming options to accommodate the growth of the studio. We look forward to continuing forward with our digital marketing strategies and further supporting the growth of Brazilian Jiu-Jitsu in Canada.
Our Challenge: Increase New Student Enrollments in Vancouver and Langley
Marcus Soares Brazilian Jiu-Jitsu is a multi-location martial arts studio that offers BJJ classes for adults and children as well as both male and female-only programming.
Our goal was to leverage digital advertising to grow the existing location’s membership as well as to launch the new Vancouver location in Yaletown.
The Solution: Facebook Advertising, Instagram Advertising and Video Production
In order to have optimal success with our Facebook advertising campaign we created high-quality videos to run as the advertisements.
After a comprehensive conversation where we discussed goals and opportunities, we opted to strategically curate custom campaigns that target each demographic individually. Our simultaneous ad groups targeted men-only, female-only and the parents of children, with ads designed to resonate specifically with each of the specified demographics.
We opted for the aforementioned strategy as it was cost-effective for our budget and we were able insure that each click was a qualified lead genuinely interested in signing up for Brazilian Jiu-Jitsu classes in Langley or Vancouver.
For the launch of the new Yaletown location in Vancouver we chose to spend a bit more money and to build buzz around the grand-opening event. For this we targeted a broader set of people so that more individuals would be exposed to the brand and ideally turn into a future conversion. We were able to use Facebook re-targeting in order to come back to people who had shown an interest in these prospecting ads.
We found through experimentation and refinement that Facebook and Instagram had a similar return on investment so we have continued using both platforms.
The Numbers: Do Our Media Strategies Work?
- 140 New Memberships
- 9395 Targeted Website Clicks
- 300%+ Return on Investment
The Partner’s Thoughts on Our Marketing Results
“Longhouse Media was amazing at explaining the benefits of all of the different options there are when investing in growing a business. We followed Keenan’s recommendation and chose to do online ads which has grown our business impactfully.”
Dana Alway – Marcus Soares BJJ
