Steps to Developing a New Brand Identity

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If you want your company to become successful, it is important to establish a strong brand identity early on. Developing and designing a brand identity is a process that requires creativity and a lot of thinking.
Brand Identity

If you want your company to become successful, it is important to establish a strong brand identity early on. Developing and designing a brand identity is a process that requires creativity and a lot of thinking.

The brand identity for your business needs to portray the values of the company while lending a pleasing commercial appeal. You cannot simply think of any idea and establish the first one as your brand identity.

There needs to be a structured plan to organise your thoughts and incorporate them into the values of your business. Without a plan, you might feel overwhelmed with all the tasks that you need to finish such as logo, website, and stationery.

Here are the steps on how to develop and design your professional and comprehensive brand identity:

Do your research

Before you dive into the action, you need to begin with a well-thought plan. It is best to start by doing your research on a brand design project. The more competitive the market is, the more effort you will need to put into your research. You don’t want to think of something generic for your brand identity because it will not attract any customers to the business.

Instead, you should research how your competitors are advertising their products online. Although you want to be unique, it’s best to avoid aiming for something that is completely out of this world. Try to look at how other businesses in the market design their brand and get a glimpse of an appropriate sense.

When it comes to creating a brand identity, the best resources for this step are Google and Pinterest. You should scroll through the page and look at many different brand designs. Take notes of some of the ideas that pop up in your head or the shared features you see among these brands.

Pinterest Branding Search
Pinterest can be an amazing resource for finding inspiration for your own brand identity.

These features are the main factors that customers are attracted to. Also, you need to focus on the colours, graphics, and font styles for the brand.

Know your niche audience

Pleasing every single customer is impossible. When you are a business owner, however, it is your job to try to satisfy as many customers as possible. You can improve this by looking at what your competitors lack.

Since you will have done research on them during the previous step, you should be aware of the kind of approach they use and how it fails to attract other customers. That is where you need to focus on and develop your business to please these neglected groups of customers. Build a strong understanding of the audience, including the niche groups, and get ahead of the game.

To be successful, you cannot be behind or at the same level as your competitors. You need to strive to be better!

Think of your logo

One of the most important factors for your brand is your logo. It is the first thing that people are going to look at. Whether they can remember your brand or not almost entirely depends on your logo. It is representative of your whole business, so you need to take some time and put a lot of effort to create something truly astonishing.

Longhouse Consulting Logo
The longhouse in Aboriginal and Scandinavian cultures acts as a place where people meet and work together to accomplish a common goal. Longhouse Consulting uses the longhouse in our logo to symbolize the success we strive towards with our partners.

Your logo needs to explain the purpose of the company and exhibit your true brand identity. Colours alone can portray numerous meanings of the brand. If you are not confident in designing your own logo, it will be best to hire a professional to help you with this task.

If you’re looking for an agency with experience in creating a modern, effective brand, get in touch with us today! We’re happy to help.

Austin Mallar

Austin Mallar

Austin Mallar is the lead technology consultant at Longhouse Consulting. Since a young age, Austin has had a passion for all things tech, always taking it upon himself to understand how complex processes work. Austin has always been a disciplined learner and strives for perfection. From the young age of 12, Austin made a name for himself as a popular guitar YouTuber. Bringing his perfectionist mindset and aptitude for mastering complex systems Austin serves clients as our lead tech consultant. Austin is a veteran of the Computer Information Systems program at the University of the Fraser Valley. His main concentration of study is internet security, a surprisingly under-looked area in today’s Internet of Things day of age. Austin hopes that his academic background and problem solving skills will benefit businesses looking to leverage the internet, software and other technology to their advantage.

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About Longhouse Consulting

Longhouse Consulting is a Canadian business located in Vancouver, British Columbia that serves new, growing and established businesses.   Longhouse provides customers with synergistic digital solutions that add value to businesses and personal brands.  We keep up to date on the latest technology and growth strategies so you can focus on running your business! Some of the services we offer are: websites, digital advertising on platforms such as Facebook and Google Adwords, social media management, video production and graphic design.

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