Austin Mallar

Austin Mallar is the lead technology consultant at Longhouse Media. Since a young age, Austin has had a passion for all things tech, always taking it upon himself to understand how complex processes work. Austin has always been a disciplined learner and strives for perfection. From the young age of 12, Austin made a name for himself as a popular guitar YouTuber. Bringing his perfectionist mindset and aptitude for mastering complex systems Austin serves clients as our lead tech consultant. Austin is a veteran of the Computer Information Systems program at the University of the Fraser Valley. His main concentration of study is internet security, a surprisingly under-looked area in today’s Internet of Things day of age. Austin hopes that his academic background and problem solving skills will benefit businesses looking to leverage the internet, software and other technology to their advantage.

digital advertising

Local Digital Advertising: Boost Your Business Reach with Geo-Targeting

The world of digital marketing is constantly evolving, with new techniques and methods being developed to enhance a brand’s reach, engagement, and return on investment (ROI). A critical aspect of digital marketing success is capturing the attention of local consumers and guiding them through the buyer’s journey. Local businesses that rely on web traffic for […]

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video production

Embracing Video Marketing: Enhancing Your Brand’s Digital Presence

The digital landscape continuously evolves, and businesses must stay up-to-date with the latest trends and tactics to maintain a strong online presence. One marketing trend that has seen a rapid rise in recent years and continues to gain momentum is video marketing. With video content now accounting for 82% of global internet traffic, it’s no

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Video camera showing what's being recorded during a video shoot

How Captivating Video Content Production Empowers Your Brand

The growing appetite for video content allows businesses to capture and convey their unique narratives in a format that speaks directly to their audiences. With Longhouse Media’s professional video production services, your brand can seize this opportunity and create visually stunning, engaging, and impactful videos that tell your story, showcase your offerings, and drive marketing

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social media

Power Up Your Social Media Strategy with Longhouse Media’s Comprehensive Management Services

With the ever-growing importance of social media in today’s business landscape, companies must establish a strong and consistent presence across numerous platforms to engage with their target audience, build brand awareness, and drive sales. However, harnessing the full potential of social media marketing can be a daunting task for many businesses. That’s where Longhouse Media

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seo

How Should On-Page SEO Practices Appear Online to Users?

On-page SEO is optimizing individual web pages to rank higher and earn more relevant traffic in search engines. It involves optimizing a page’s content and HTML source code to improve its relevance, readability, and user experience. While optimizing on-page elements for search engines is essential, ensuring that these elements appear seamless and natural for users

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social media marketing

Top Reasons Your Business Requires a Social Media Manager

Social media has dominated the digital landscape in recent years, making it crucial for businesses to engage with their target audience, establish their brand presence, and promote expansion. However, managing multiple social media platforms and staying updated with the ever-changing algorithms can be time-consuming and overwhelming for business owners. This is where a social media

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SEO

8 Alarming Signs Your Business is in Dire Need of SEO Expertise

Search Engine Optimization, or SEO, is an essential aspect of online marketing. It involves optimizing your website to rank higher in the search engine results pages (SERPs) for relevant keywords and phrases. However, SEO can be a complex and ever-changing landscape, and keeping up with the latest trends and best practices can be challenging. Sometimes,

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The Longhouse team working around computers indoors at the Langley location in Murrayville working on computers and holding their "Grow Your Business With SEO" book

Why White Hat SEO Is Important and How to Implement It

Search Engine Optimization (SEO) is an ever-evolving field essential to digital marketing. It’s optimizing your website to rank higher in search engine results pages (SERPs), increasing visibility, and attracting more traffic.  However, there are many ways to do SEO; not all are ethical or effective. In this article, we’ll focus on “White Hat SEO” and

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