In this fast-paced, digital age, every corner of the cyberspace showcases various visual cues about different businesses – from video, and image ads, top ranking websites on your Google searches, and the presence of logos peppered across the marketing landscape.
In the vast sea of fierce competitors, how can your business ensure your corporate identity is well-represented, relevant, and visible to your consumers? It all boils down to your corporate design, which includes graphic design and strategy to help your company gain an edge over your competition.
What is a Corporate Identity?
When it comes to corporate design, many understand the fundamental ingredients such as the logo, letterhead, and business cards – however, more features make up the company’s visual identity, such as taglines, colours and fonts, stationery, flyers, web design, and social media presence.
Beyond your digital elements, the corporate design also extends to your office decor and even employee uniforms. All that combined defines the value of your company. In that regard, here are some key elements that help build a solid and well-structured corporate design to help your company establish a strong identity.
1. Logo
Whether a symbol, word or a mix of both, your logo is one of the most critical elements of a corporate identity because it is designed for immediate recognition. This is what your audience will use to remember your corporation, and it should represent every aspect of your company’s personality, values, and gives consumers a clue about the nature of your business.
An excellent logo should be unforgettable, and some examples of famous brands with impressive logos are Apple, Nike, Starbucks, McDonald’s, and more. Not to mention, your logo will help distinguish you from your competitors. After all, nothing is more associated with a company than a logo.
2. Brand
Your brand encompasses the elements of your corporate identity, which includes the logo, colours, and typography. It is not necessarily about distinguishing your business from your competitors but focuses more on providing concise information about your business to let your target audience understand how your products or services can be relevant to their needs.
As a result, your brand should represent your company’s objectives, and reflect your overall tone, philosophy, process, mission, and nature all packed into a visually stimulating identity.
3. Typeface
A picture may say a thousand words, but choosing the right typography for your brand’s copy or logo will determine the tone of your corporate identity. It has the power to transform the overall impression of your logo and shift the voice of your company in multiple ways – from friendly, elegant, luxurious, to bold or authoritative. For example, the all black uppercase logo and typography throughout Dimepiece LA’s website symbolizes the brands strength, boldness and influence in the fashion space.
One of the age-old tried and tested typeface is Helvetica, which is a perennial favourite of designers since its creation back in 1957. In that regard, it has helped multiple brands create clear, bold, and legible signage for decades.
This is applicable for your company’s emails, presentations, contracts, email signatures, brochures, stationery, office signage, the design of your business mobile app and more features that help build a cohesive design for your corporate identity.
If you’re looking to hire a digital marketing agency, Longhouse is your best option. Get in touch with us today to see how we can help.
