8 Reasons Why Branding is an Important Element of a Modern Businesses

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Branding is how the general public perceives your business. It includes every element - the core philosophy, customer support, and visual elements. All of these aspects of a business play a role in creating the identity of the company, which forms the essence of a brand.
Illustration of business branding

Marketing has changed significantly over the past few decades, as we are now officially in an era where branding is more important than the merits of the products. It’s not enough to compare the benefits and values of two products, claiming that one is better than the other without taking all the branding elements into consideration. In this article, we’ll go into detail about what branding is and why it’s so important to the modern business. With that said, shall we begin?

WHAT IS BRANDING?

To put it simply, branding is how the general public perceives your business. As mentioned in our previous article on branding, the concept of branding goes beyond the products themselves. It includes every element – the core philosophy, customer support, and visual elements. All of these aspects of a business play a role in creating the identity of the company, which forms the essence of a brand.

With that said, here are eight reasons why branding is so important in the current marketing landscape:

1. PROMOTES RECOGNITION

When it comes time to choose between two items, people tend to go with one they remember. Having a brand will help customers to distinguish between your business and that of your competitor, which will make your products and services more memorable.

2. EMPHASIZES CORE VALUES

Every company has a core concept that is unique to them. These core values can be put in full display in your branding. The people whose viewpoints align with your core values are more likely to become loyal customers that will stay and support your business for many years to come.

3. PROVIDES A GOAL

Having a clear brand identity to follow will allow you to recruit like-minded people, which can help to maintain a positive company culture and organizational goals. Your business will see more long-term success with strong branding because the infrastructure system will be more stable.

4. GENERATES WORD OF MOUTH REFERENCES

Despite all the other fancy marketing tools we have available nowadays, word of mouth is still the best way to advertise a business. A strong branding effort will give people a point of discussion, which will help to get the word out more effectively.

5. ALIGNS CUSTOMER EXPECTATIONS

People often associate a certain quality with your brand, which will provide a standard for you and your staff to live up to. When you can deliver the same quality of service every time, you will be reinforcing this positive idea, enticing your customers to come back for more.

6. ENHANCES RELATIONSHIP WITH THE AUDIENCE

One of the most critical elements of running a business is maintaining a positive relationship with your customer base. This can be done by delivering on your promises, which when done consistently, can help to strengthen your brand identity.

7. HELPS YOU TO STAY FOCUSED AT ALL TIMES

Having a clear goal is essential for a business, as it allows you to stay focused on both short and long-term targets. These goals will guide your actions and provide direction for your business strategy. Having your business goals included in your branding effort will allow you and your team to stay focused, looking to achieve the same objectives.

8. APPEALS TO CUSTOMER EMOTIONS

People buy based on emotion more than they do logic, which is why having some sort of emotional appeal to your branding concept is integral to your business. It helps to increase the sales and conversions of your marketing campaign, which will allow your business to succeed in the long-run.

If you’re looking for help with your branding, get in touch with us today! We’re happy to help.

Austin Mallar

Austin Mallar

Austin Mallar is the lead technology consultant at Longhouse Consulting. Since a young age, Austin has had a passion for all things tech, always taking it upon himself to understand how complex processes work. Austin has always been a disciplined learner and strives for perfection. From the young age of 12, Austin made a name for himself as a popular guitar YouTuber. Bringing his perfectionist mindset and aptitude for mastering complex systems Austin serves clients as our lead tech consultant. Austin is a veteran of the Computer Information Systems program at the University of the Fraser Valley. His main concentration of study is internet security, a surprisingly under-looked area in today’s Internet of Things day of age. Austin hopes that his academic background and problem solving skills will benefit businesses looking to leverage the internet, software and other technology to their advantage.

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About Longhouse Consulting

Longhouse Consulting is a Canadian business located in Vancouver, British Columbia that serves new, growing and established businesses.   Longhouse provides customers with synergistic digital solutions that add value to businesses and personal brands.  We keep up to date on the latest technology and growth strategies so you can focus on running your business! Some of the services we offer are: websites, digital advertising on platforms such as Facebook and Google Adwords, social media management, video production and graphic design.

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